Premium hatchback segment is currently ruled by models like Maruti Baleno, Hyundai i20, Honda Jazz, Volkswagen Polo. Tata Motors entered this space earlier this year with their first ever premium hatchback Altroz in the market. It is currently one of the most distinct looking hatchback in the segment and we are seeing a fair number of them on road as well. Hyundai is now all set to launch the all-new generation i20 in the market and Tata has come up with a new TVC that targets the new i20. What is the TVC all about?, Let’s take a look at the video first.
The video has been shared by Tata Motors on their official youtube channel. The video was released before Halloween and carries a similar theme. The video shows a car that is fully covered with some Halloween theme background music. A text appears on the screen saying that “This is a Tri20” which is corrected as Trick. After that, they showcase Tata Altroz and a text comes up that says “This is a Treat”.
What this TVC is pointing towards is that the upcoming i20 is actually a trick and the Altroz hatchback is actually a treat for those who are looking for a car in this segment. Tata is specifically aiming at the upcoming Hyundai i20 because, when launched it is expected to be one of the most powerful and technologically advanced car in the segment.
The upcoming i20 is an all new car with a long list of features like sunroof, digital instrument cluster, wireless phone charging and so on. It will be available with a several segment first features like an iMT gearbox. It will be available with a 1.0 litre turbo petrol engine, a 1.2 litre naturally aspirated petrol engine and a 1.5 litre diesel engine. It will get iMT, DCT, CVT and manual gearbox options. As Hyundai offers all these features, Tata is trying to call it a trick.
Tata on the other hand does not offer a long list of features but offers decently equipped cabin. Altroz as we all know is the safest car in the segment with a 5-star rating at Global NCAP. When Hyundai i20 is launched, it is expected to be lot more expensive than the Altroz because of all the features it offers and that is why, Tata is calling Altroz as treat as it would a VFM product in the segment. It is available with a 1.2 litre petrol and 1.5 litre diesel engine with manual gearbox. Tata is expected to come with a turbo petrol version and an automatic gearbox in the near future.