Price drops and slow sales have been synonymous with the Tata Aria luxury crossover, ever since its launch in 2010. The latest price drop makes the imposing Aria more attractive than ever before with a starting price now pegged at 8.95 lakh rupees for the Pure variant. For the kind of the room that the Aria crossover offers on the inside, and for the feature set served up, the 8.95 lakh rupee price tag makes it particularly attractive to those in the car market for a large people mover.
The Aria LX Pure variant will continue to be powered by a 2.2 liter-4 cylinder VariCOR turbo diesel engine that pumps out 147 Bhp of peak power and 320 Nm of peak torque. The crossover received a facelift recently and the refresh saw Tata Motors adding more power to the 2.2 liter diesel motor, apart from giving the Aria a mild cosmetic makeover. The Aria gets an ARAI certified 15.05 Kmpl mileage figure. The crossover is available in rear wheel drive and all wheel drive variants.
However, the Pure and Pleasure variants of the Aria give the all wheel drive layout the miss. The top-end Pride version of the Aria comes with an all wheel drive unit as standard fare. The Pure variant is quite a bare basic version of the Aria, in terms of safety features offered. Both ABS and Airbags are not offered on the Pure variant, even as an option. The Aria’s Pure variant is aimed at budget crossover buyers and cab operators.
The latest price drop for the Aria crossover is likely to be an effect of Mahindra launching the facelifted Scorpio SUV at an attractive starting price tag. Sales of the Aria have been nothing to write home about, ever since Tata Motors got the crossover’s positioning wrong at the time of its original launch in 2010. Massive discounting is yet to see the Aria’s sales gain traction and the jury is out on whether the latest price cut does anything to perk up the Aria’s performance at the hustings.