Tata Curvv and Mahindra XUV e.9: Two Upcoming Coupe SUVs for India

The Indian automobile industry is undergoing a major transformation with the rise in popularity of electric vehicles (EVs) and introduction of new body styles like coupe SUVs. Two highly anticipated upcoming models that combine both these trends are the Tata Curvv and the Mahindra XUV e.9. These India-centric coupe SUVs aim to bring a unique blend of style, comfort, performance and sustainability for the discerning Indian buyer.

Tata Curvv and Mahindra XUV e.9: Two Upcoming Coupe SUVs for India

Tata Curvv Coupe SUV

Unveiled recently at the Bharat Mobility Global Expo 2024, the Tata Curvv preview model provides the first complete look at what is slated to be Tata’s first coupe SUV offering. Instantly recognizable by its sloping rear windshield and curvaceous silhouette, the Curvv aims for a sporty and bold design direction.

On the outside, the Curvv features Tata’s latest design language with split LED headlamps, flush door handles and 18-inch alloy wheels. At 4,308mm long and with a wheelbase of 2,560mm, it promises to be a properly large coupe SUV for India. From the teasers revealed, the Tata Curvv’s interior takes heavy inspiration from the recently updated Tata Nexon with similar dashboard layout, touchscreens and controls. Premium features like a panoramic sunroof, ventilated seats, connected car tech are also expected.

The Curvv is confirmed to launch with a 1.5-litre, 4-cylinder diesel engine mated to a 6-speed manual gearbox. Power output is rated at 113hp and 260Nm torque promising an engaging drive experience. Additionally, an all-electric variant has also been confirmed showing Tata’s EV capabilities. The Curvv EV could sport the similar Ziptron technology as seen on the Nexon EV.

Safety is said to be a priority on the Curvv with features like rear disc brakes, parking sensors, blind spot monitoring and more. Tata stated that the official launch of the Curvv should happen later in 2024. With its standout looks, feature loaded cabin and green powertrain options, the Curvv promises to capture the imagination of style-conscious Indian buyers.

Mahindra XUV e.9 Electric Coupe SUV

Tata Curvv and Mahindra XUV e.9: Two Upcoming Coupe SUVs for India

Joining the coupe SUV bandwagon is Mahindra’s flagship XUV e.9 model, which belongs to a bigger, higher segment. Recently the XUV e.9 was spotted testing in Bangalore, the test mule sported camouflage indicating an advanced stage of development. As the name suggests, the e.9 will be an electric powered coupe version of Mahindra’s new XUV e.8 7-seater EV SUV. The Mahindra XUV e.9 design patent was leaked in January and it was quite similar to the concept version

The XUV e.9’s front fascia even under cover shows an imposing, upright stance reminiscent of the standard XUV700. Flared wheel arches, side running boards and dual tone alloy wheels hint at the muscularity. However, it’s the sloping rear windshield line that gives away the coupe intent similar to the Tata Curvv. Interiors are expected to be largely shared with the XUV e.8 with dual digital displays and premium materials.

Technical specifications remain unconfirmed but expect serious performance from the e.9. Reports suggest that an 80kWh battery pack paired with a dual motor AWD setup good for 230hp will power the e.8. The e.9 coupe will likely sport the same powertrain allowing for rapid acceleration times expected from an EV. Range is touted to be an impressive 500kms on a full charge making it practical for Indian conditions.

Mahindra is betting on a new generation of futuristic and performance oriented EVs and the XUV e.9 coupe SUV aims to lead that charge. With segment transcending exterior design and an features loaded modern cabin, the e.9 could propel Mahindra into a leadership position when it launches potentially by 2025.


It’s an exciting time for Indian automotive enthusiasts with brands investing heavily in coupe shaped SUV EVs. Blending the practicality of an SUV with the panache of a fastback coupe and underpinned by eco-friendly EV power, the Tata Curvv and Mahindra XUV e.9 aim to be trendsetters. While both SUVs promise compelling packages, they cater to slightly different buyer priorities that should assure success for both. It remains to be seen whether traditional body styles will continue commanding volumes going forward.