Continuing its relationship with Board of Control for Cricket in India (BCCI), Tata Motors announces its recently launched SUV Harrier as official partner for the upcoming Vivo IPL 2019. Tata Motors was a part of IPL last year also. The 2019 Vivo IPL begins on March 23.
— Tata Motors (@TataMotors) March 4, 2019
Tata Motors being the official partner for IPL means they will showcase the Harrier SUV in stadiums, across all matches. The IPL matches will play host to the exciting Harrier Super Striker Awards – the best striker of the match will stand a chance to win the Harrier Super Striker Trophy along with a prize of INR 1 lakh.
The batsman with the highest strike-rate of the tournament will stand a chance to drive home the Tata Harrier. Apart from this, there will be interesting engagement activities for the fans. For instance, the Harrier Fan Catch, where anyone who takes a single-handed catch in a match stands a chance to win INR 1 lakh.
Talking about this initiative, Mr. Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors said,
After a successful association last year, it is only fitting for Tata Motors that our premium SUV, Harrier, should be the Official Partner of one of the biggest sporting events across the world. Born of legendary pedigree, the Harrier has received a phenomenal response from customers across India. Much like the IPL, which is one of the most iconic global cricketing events, and is widely celebrated as a platform for budding talent and international cricket legends, the Harrier too is known for its exhilarating performance and exciting drive. We have elaborate plans to capture the audience’s attention in-stadia, on-air and across digital platforms, and hope to drive tremendous value from this association yet again.
Tata launched the Harrier SUV in India earlier this year. Harrier is based on H5X concept which was showcased in 2018 Auto Expo. The SUV is built upon a newly developed OMEGA platform, derived from Land Rover’s D8 that also underpins the Discovery Sport. The Harrier is the biggest SUV in the segment currently. Price for Harrier SUV starts from Rs 12.69 lakh and goes up till Rs 16.25 lakh(ex-showroom price), It competes with the likes of Mahindra XUV500, Jeep Compass and upcoming MG Hector.
Tata Harrier is powered by a 2.0 KRYOTEC engine that develops of 140 Bhp of power and 350 Nm of peak torque. It is essentially a Fiat sourced 2.0 litre Multijet engine that is also found under the Jeep Compass. It only comes with a diesel engine and as of now automatic transmission is not available. Tata is working on the automatic version of the SUV and will soon be launching it in market.