Advertisement

Tata Harrier Camo Edition launched

Tata has launched Camo edition of the Harrier, a new special edition launched to mark the festive season. The new special edition of the Harrier starts at Rs 16.5 lakh, ex-showroom Delhi. The deep olive green paint job on the Camo Edition Harrier looks vivid and makes the Harrier stand out from the crowd. It should be noted that this is the second special edition of the Harrier after the launch of the Dark Edition.

The Camo Edition gets the deep olive green paint job with 17-inch all-black alloy wheels. Also, there is a new Camo badge that sets it apart from the regular version of the SUV. There are a few visual changes on the inside too. To start with, the dashboard gets an all-black treatment and the black leather seats get contrasting camo green stitches that makes it look sportier than before. The metal parts of the cabin have been updated with Gunmetal finish.

Tata will also offer a range of accessories with the Camo Edition. For the exterior, it gets special Camo graphics, Harrier mascot, roof rails, side steps and side parking sensors. For the cabin, there is a back seat organiser, Omega Arc scuff plates, sunshades, 3D moulded mats, 3D trunk mats and anti-skid mats. The accessories package are available in two different options – Camo Stealth and Camo Stealth+ and the price starts at Rs 26,999.

Commenting on the launch of this latest edition, Mr Vivek Srivatsa, Head, Marketing, Passenger Vehicles Business Unit, Tata Motors said,

“Living up to our promise of New Forever, we are delighted to introduce an absolutely stunning rendition of our Flagship SUV- The Harrier CAMO Edition. The Harrier, in its CAMO avatar, pays homage to the ultimate inspiration of this SUV i.e the Great Indian Outdoors, and the spirt & grit of the armed forces who spend a majority of their time in these outdoor locations, keeping our borders safe and secure. We are confident our customers will appreciate the strong, unique form of the Harrier, rendered even more robustly in the CAMO Edition, this festive season.”

Tata launched the Harrier last year but the sales of the car picked up only after it was updated with a host of new features and a more powerful engine earlier this year. Currently, it is one of the most popular SUVs in the Tata Motor model line-up. The Harrier comes powered by only a single diesel engine option. It gets a 2.0-litre diesel engine that generates a maximum power of 170 PS and peak torque of 350 Nm. Tata offers a six-speed manual as well as a six-speed automatic transmission with the model. The CAMO Edition is available in XT variant and above.