Tata Harrier Dark Edition gets a new TVC [Video]

Tata launched the limited production – Harrier Dark Edition in the Indian market a few days back. To further push the sales in the festive season, the car manufacturer has released yet another TVC of the Harrier Dark Edition. The new car, which is priced at Rs 16.76 lakh, ex-showroom Delhi is based on the top-end XZ trim.

The Harrier Dark Edition is a new colour introduced by Tata Motors. However, it is available only in a limited number. Apart from the black colour of the Harrier Dark Edition, all the chrome parts of the vehicle now offer an all-black look. It has been designed to attract the young buyers and since there are not many cars available in the black colour in the market, the Harrier Dark Edition is expected to catch a lot of eyes on the roads.

The all-new Tata Harrier was launched in the Indian market at the starting of this year. The all-new design of the SUV is first of its kind from Tata. In fact, the Harrier’s split headlamp design was the first in the Indian market and because of its wide body, the vehicle looks quite intimidating on the roads. However, Tata does not offer an all-black colour on the regular versions of the car. This is why the Dark Edition Harrier will stand-out in the crowd and will attract a lot of eyeballs. The Harrier Dark Edition does not get any chrome on the exterior parts. Even the alloy wheels are now all-black, which offers an imposing stance.

Tata revealed that the new Harrier Dark Edition gets changes like the Atlas Black colour, 17-inch black alloy wheels, a special “Dark” moniker on the sides, grey headlamp bezels, blacked-out door handles and Blackstone front and rear skid plates. Even the cabin gets a range of changes in the Harrier. The dashboard gets an all-black theme and the faux wooden inserts available with the regular Harrier have been now replaced with new Blackstone Matrix insert. The seats get the new Benecko-Kaliko Blackstone leather and contrasting grey stitching. The door padding is made out of the same material and it adds a very premium feel to the cabin.

Tata Harrier Dark Edition gets a new TVC [Video]

Mechanically, the Harrier Dark Edition remains untouched. It gets powered by the same 2.0-litre KRYOTEC engine, which also powers the regular Tata Harrier. It generates a maximum power of 138 Bhp and a peak torque of 350 Nm. The Tata Harrier only offers a 6-speed manual transmission. However, in the coming times, Tata may launch an automatic version of the car. It should also be noted that Tata is working on the all-new seven-seater version of the Harrier, which is likely to be showcased at the 2020 Auto Expo.

Shantonil Nag

Shantonil brings a refined blend of expertise and enthusiasm to motoring journalism at With a career spanning over 11 years, he anchors Cartoq's insightful car reviews and test drives. His journalistic journey began as a correspondent at, where he honed his skills in content writing and scripting car reviews. Later, as Senior Editor for, his expanded role included curating and structuring web content. At, his expanded role includes assisting the video team to create high-quality car reviews. (Full bio)