Tata Motors is continuing its promotional blitz for the upcoming Harrier SUV which will be launched in India in January 2019. The latest promotional video from Tata Motors promotes the new JBL speaker system that the carmaker claims will be the new benchmark of acoustic bliss.
The new 12-second video promoting the Harrier starts off by showing the silhouettes of the sides of a triangularly shaped speaker unit. The darkened video then highlights the JBL logo found on the side of the speaker unit to tell whoever is watching just who’ll be supplying the new Harrier with its audio setup, which Tata claims is the ‘New Benchmark of Acoustic Bliss’.
The news that JBL will be doing the audio setup for the upcoming Tata Harrier comes as no surprise as the carmaker has a multi-year partnership with the American audio giant (that also owns JBL among other brands and in turn is owned by electronics giant Samsung) for infotainment and audio solutions. Tata may have ditched Harman’s infotainment for units provided by Visteon (which also supplies the system for the Range Rover Velar), but it looks like the carmaker’s partnership is still going strong in terms of audio. With JBL’s recognition among music lovers in India for its speaker systems, we expect the Harrier to really pump out the beats when it arrives on Indian roads in January 2019.
The new teaser from Tata Motors is the second regarding the interiors of the car. The first interior video saw them tease the dashboard and infotainment system of the Harrier SUV with its large floating infotainment system from Visteon.
The Harrier from Tata Motors will be the carmaker’s first vehicle to be based on its Impact 2.0 design philosophy when it arrives in January 2019. The 5-seater premium SUV is based on Tata’s new OMEGA platform which itself is a derivative of Jaguar Land Rover’s D8 architecture setup used on the Discovery Sport SUV.
The new Tata Harrier will draw power from a 2.0-litre turbocharged diesel engine from Fiat, which is also used to power on of the upcoming SUV’s rivals – the Jeep Compass. However, Tata has not released any figures regarding the engine’s performance as of now. The engine will be paired to either a 6-speed manual or a 6-speed automatic, the latter of which is borrowed from Hyundai and used by another rival for the Harrier – the Creta.