MG Motors is all set to launch its first vehicle in India, the Hector SUV. With it, MG is directly targeting the Tata Harrier which has become the biggest seller in the segment recently. The MG Hector is longer than the Harrier and has a couple of new tricks up its sleeves to disrupt the game. However, Tata has started preparations for getting its sales and marketing all polished up for the MG onslaught. A Team-Bhp member has shared a post which sheds light on how the Harrier is better than the Hector according to Tata.
As seen in the pictures here, the marketing strategy of Tata is quite aggressive in order to take the fight forwards and they have found a way to hit the Hector in several key areas. The comparisons and points made here are done by Tata for putting their best bit forward and hence don’t expect it to be fair. The above picture talks about the dimension and design of both the SUVs. The MG Hector is larger than the Harrier in almost all fronts except its width and hence that is highlighted by the Tata. Further, the IMPACT 2.0 design philosophy of the SUV is being promoted to say it gives it a more attractive look.
The next important bit for any car is interiors and here Tata labels MG Hector’s interiors as conventional black and beige interiors (smirks). The Harrier though has been shown to have superior interiors with oak brown interiors theme, Nappa leather bits, leather upholstery and other bits.
Tata further writes that Hector only offers LED projector lamps whereas the Hector gets Xenon HID lamps. However, all the points are not irrelevant. Tata says that the Harrier offers better ground clearance than the Hector, which is right (205 mm vs 192 mm). Tata also says that the 17-inch rims on the Hector look disproportionate for its body size in comparison to the Harrier.
Now, car buyers these days love to be told about the features on their cars and for the same, Tata has prepared a list of smart utility which sales guys could fill in the customers with. This includes tilt and telescopic steering, cooled storage box under the armrest, umbrella holder in the door pads along with 28 utility spaces across the cabin.
The MG Hector’s infotainment system has been labelled as a conventional integrated unit by Tata. The Harrier, on the other hand, is marketed as having a floating infotainment unit with Android Auto and Apple CarPlay. The SUV also gets 9 speakers JBL audio system along with a subwoofer and amplifier unit along with a 7-inch screen in the instrument cluster. To let you know, the MG Hector offers a massive 10.8-inch infotainment unit that is AI enabled and comes with an e-Sim with a number of internet-based utilities.
Next comes safety, where Harrier’s ESP along with its 14 additional functionalities has been highlighted. The Land Rover D8 platform on the Harrier is also highlighted along with its 5 star Euro NCAP rating. The MG Hector does not come with any sort of terrain response system.
Lastly, the engine and transmission options on both these SUVs are compared. The diesel engine on both these SUVs is the same Fiat soured 2.0-litre unit, albeit tuned differently. On the Hector, this engine churns out 172 PS along with 350 Nm of torque. On the Harrier, the engine has been labelled as KRYOTEC and churns out 140 PS of power along with 350 Nm of torque. Both the SUVs come with a 6-speed manual transmission.
As mentioned already, all these figures are made by Tata for their marketing and salesperson. We will bring a full-on comparison of both these SUVs at a later date. Meanwhile, check out how Tata has prepared to defeat the Hector on the dealership front.