The Tata Harrier has toppled its competition in terms of sales and has become the best selling car of its segment now. Talking about the sales figures for the month of March, the Tata Harrier is much ahead of both the Mahindra XUV500 and the Jeep Compass. To be more precise, Tata Motors sold 2492 units of the Harrier. On the other hand, Mahindra saw 1916 units of the XUV500 leave the dealerships while Jeep sold 1441 units of the Compass in the same time frame, that is, the month of March. The Harrier has been quite popular ever since its launch and has been at the forefront of Tata’s new age vehicles.
To let you know, the Tata Harrier has a waiting period of around 3 months which goes on to show the immense popularity of the SUV. Compared to the sales in February, where the company sold 1449 units of the SUV, the month of March saw around a 1,000 unit jump in sales. Prior to the Harrier, the sales game was between the Mahindra XUV500 and the Jeep Compass, both of whom constantly tried to topple each other every month. However, the Harrier has completely blown the competition out of the water.
There are many reasons as to why the Harrier has become so popular and sold nearly 2,500 units in only the second month of its sales. Firstly, Tata’s IMPACT 2.0 design philosophy has certainly made the Harrier into a looker. The Tata Harrier doesn’t only look good but stands out in the crowd with its unique LED DRL and headlight swapped front fascia along with curvy body panels. Second come the interiors, where again Tata has done a terrific job and the Harrier comes with ample of space along with several segment best features. Also, one of the most important contributing factors here is the excellent pricing strategy from Tata, who have placed the Harrier with a starting price of just Rs. 12.69 lakhs.
Talking of the engine powering the Harrier, the SUV is powered by a 2.0-litre Fiat-derived KRYOTEC diesel engine which also does the duty on the Jeep Compass, albeit in a different state of tune. This engine churns out a maximum power figure of 138 Bhp along with a maximum torque of 350 Nm. As of now, the company only offers a six-speed manual gearbox with the car but will launch a Hyundai sourced automatic transmission soon.
The popularity of the Tata Harrier seems to be increasing over time and it will be interesting to see if the SUV maintains the lead in the coming months. By the end of this year, the Harrier will be joined by the Cassini, which is its 7 seater counterpart. The Cassini will come with the same engine but in a higher state of tune along with some changes and will be priced higher than the higher. Whether or not will it see the same success as the Harrier is something that only time would tell, as by that period other competitors like the MG Hector and the Kia SP2i will also join the market.