The Tata Harrier is the most talked-about SUV in the Indian maket presently, and Tata Motors is continuing a marketing blitz to capitalize on the massive audiences that the ongoing IPL cricket matches draw. Here are a bunch of short yet very effective television commercials that Tata Motors has put together, starring the Harrier SUV, Dangal actress Fatima Sana Shaikh and Gully Boy actor Siddhant Chaturvedi. We’ve lined up not one, not two but five such Tata Harrier TVCs for you. These TVCs form a short story of sorts. As the IPL season advances, expect more of these TVCs to surface. Check them out.
The Tata Harrier was launched earlier this year, and the SUV has now beaten both the Jeep Compass and Mahindra XUV500 in terms of monthly sales numbers.
The Harrier is now behind the Hyundai Creta, in second place in the overall scheme of things when it comes to SUVs priced between the Rs. 10-20 lakh rupee marks.
The Harrier is available in four variant: XE, XM, XT and XZ. While the base XE variant is priced at Rs. 12.69 lakhs, the top-end XZ trim sells for Rs. 16.25 lakhs, ex-showroom Delhi.
This pricing sandwiches the 5 seat Tata Harrier between the Hyundai Creta and Jeep Compass, and the Tata SUV is much larger than both these SUVs.
The Harrier is based on the Land Rover LS550 platform, which has now been Indianized with a lot of local content and engineering. The new platform is called OMEGA, and will underpin a range of upcoming Tata SUVs including the 7 seat Cassini (Buzzard) – due for launch by the end of this year.
The Tata Harrier is currently available with a single engine option: a 2 liter-4 cylinder turbocharged Fiat Multijet diesel that makes 140 Bhp-350 Nm. A 6 speed manual gearbox drives the front wheels of this monocoque SUV, which does not get an all wheel drive option. Tata Motors will launch an automatic gearbox equipped Harrier by the end of this year. In 2020, a turbocharged petrol engined version of the SUV is also expected to make it to the market. There’s talk of a petrol-hybrid variant of the Harrier in future.
For now though, buyers will have a single engine-gearbox combination on the Harrier, even as the competition offers many more choices. A unique sights on the due to its sheer novelty, the Harrier has two main advantages: sharp pricing and great street presence. These factors should get enough buyers to Tata showrooms and give the automaker some time before it can bring in new variants.