Tata Harrier: Latest teaser shows off cooled under-armrest storage [Video]

Tata Motors is cranking up the promotion for its upcoming premium SUV, the Harrier ahead of its launch in January 2019. The latest promotional video from Tata Motors regarding the Harrier promotes one of its more premium features – a cooled storage under the driver’s armrest.

Before its unveiling, Tata Motors had been promoting the way the Harrier drives and how it was tested in tough conditions. After the unveiling though, Tata has started teasing details about the SUV’s interiors and features, which have not been officially revealed yet. The latest of these teasers for the Tata Harrier’s interior is titled ‘The New Benchmark of Indulgence’.

The latest video from Tata Motors for the Harrier SUV shows off a cooled storage space underneath the driver’s armrest. The storage area has space for two soft drink cans. Also seen in the storage area is a 12 V socket which can be used to charge up your phone. The cooled storage under the driver’s armrest is not something that you find won’t find on any other vehicles in this segment and is a feature usually seen in luxury SUVs and sedans from foreign brands.

The all-new Tata Harrier which will be launched in India in January 2019, was first revealed as the H5X concept at Auto Expo 2018. The Harrier has till now lived up to almost all the hype that surrounded the H5X, retaining most of the concept SUV’s looks on the outside. On the inside, the teaser videos from Tata Motors suggest that the Tata Harrier will be a game changer when it comes to the world of SUVs in India especially the segment in which it finds itself which is dominated by the Hyundai Creta and also includes the Jeep Compass. Tata promises that the Harrier will feature a finely crafted interior with a powerful climate control system, a floating touchscreen infotainment system along with a premium audio system from a rather well know music brand – JBL. The Harrier SUV from Tata Motors also features a floating touchscreen infotainment system, sourced from the same people who did the units for the Range Rover Velar.