Tata may launch a new base variant of Aria

Tata Motors may launch a new base variant LX for the Aria crossover. The Aria is selling in dismal numbers and a base variant with stripped down features at an affordable price, may help improve its sales. At present, the Aria is priced in the range of Rs. 12.13 lakh – Rs. 16.95 lakh.

The Aria has a premium price tag and has impressive standard features such as ABS, dual AC, six-speaker music system with USB and Aux-in. The mid variant Prestige has airbags, reverse parking sensors, follow me home headlamps and all four power windows with one-touch down feature. The top-end variant Pride comes with six airbags, satellite navigation, cruise control and reverse camera.


tata aria
Photo: Tata may launch a stripped down Aria variant

The upcoming Aria base variant is expected to come with minimal features such as power steering and power windows, but may lack safety features such as ABS and airbags as well. That essentially means this variant may likely attract premium fleet operators rather than individual buyers. Tata is known to customize its cars for the commercial segment, and it looks like the Aria too may hit this market.

The Aria is powered by a 2.2-litre DICOR engine that puts out 138 bhp of power and 320 Nm of torque and returns a claimed mileage of 13.51 Kmpl for the 4×4 version and 13.7 Kmpl for the 4×2 version. In terms of performance, the Aria matches the XUV500, Safari, Scorpio and Force One SUV as well.

Sales of the Aria were below 500 units in the past six months hitting a very low 63 units in April 2012 and 67 units in May 2012. Hence, the Aria base variant when launched, may appeal to budget-conscious buyers and thus improve the sales to a small extent.


Source: CarDekho