Tata Motors is slowly gaining pace in the market with the new product line-up. Their flagship, Hexa has been a slow gainer in the segment that is already being ruled by arch-rival, Mahindra XUV 500. To create more interest around the vehicle, Tata held an off-road experience zone for customers and enthusiasts in Delhi.
The off-road event held at the NSIC grounds in Okhla was attended by existing and prospective customers. The event was held to showcase the off-road capabilities of the Hexa. Specially designed ramps, inclines, steep ascent and descent, kerb stones, log barriers and roller ramps were placed to show how effectively the Tata Hexa can get past obstacles.
Visitors also saw special stunts done with the Hexa by professional drivers. Tata Motors also had a range of new generation vehicles for the customer test drives at the event.
Mr. Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit, Tata Motors said, “HEXA, our flagship product, is a Lifestyle Utility Vehicle that is designed to be easy and comfortable to drive in the city, safe on highways and ready to be taken off the road to excite the customer. With a mix of unmatched features and broad capability, the car has been received extremely well by the market. Through initiatives like the ‘HEXA Experience Centre’, our focus is to help our customers to touch, feel and experience the product which in turn would enhance the customer purchase experience.” Following an awe-inspiring response from over 7,900 customers in phase I of the ‘HEXA Experience Centre’, Tata Motors is now adding 18 more cities to Phase II of this experiential campaign.
Tata Hexa replaced the Tata Aria in the market earlier this year. The crossover is powered by a 2.2-litre VARICOR 400 engine that delivers a maximum power of 154 Bhp and 400 Nm of torque. The manual variants of the Hexa come with ‘Super Drive Modes’ feature that allows the driver to choose between various modes — Auto, Comfort, Dynamic and Rough Road. The 4WD system is an electronically controlled unit provided by Borg Warner that also provides torque-on-demand for extreme situations.