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Tata Motors launches Tiago Limited Edition in India

Tata has launched a refreshed limited edition model of the Tiago hatchback in the Indian market. Under the ‘New Forever’ strategy, Tata Motors has launched the first-anniversary edition of the Tiago. It is only available in a single variant and is based on the XT version of the hatchback. The hatchback gets a price tag of Rs 5.79 lakh (ex-showroom).

The limited-edition Tiago is only available with the manual transmission in the market. There are three colour options with the limited edition Tiago. There is Flame Red, Pearlescent White & Daytona Grey.

With the limited edition Tiago, Tata has added a slew of new features. There is a new 14-inch bold black alloy wheels. Also, there is a new 5.0-inch touchscreen infotainment system by Harman. It gets 3D navigation through Navimaps, reverse parking sensor with display, voice command recognition, image and video playback. Tata has also added a rear parcel shelf to the car.

Commenting on the launch of this new variant, Mr. Vivek Srivatsa – Head – Marketing, Passenger Vehicles Business Unit, Tata Motors said,

“Since its launch in 2016, the Tiago has been very successful in its segment and has been appreciated by all. Following the same, the product’s BS6 version was introduced in 2020 which also received a 4 star safety rating by GNCAP at launch, making it the safest in its segment. With more than 3.25 lakh happy customers on the road, the Tiago has evidently received tremendous market response. We are confident that through the introduction of this limited period variant and in alignment with our New Forever philosophy, we will continue to bring excitement in this space while catering to the ever evolving demand of our consumers.”

Tata Tiago 4 star safety

The Tata Tiago is the only car in the segment that offers a four-star safety rating in India. Tested by Global NCAP, the made-in-India Tiago scored four out of five in the safety department. Tata discontinued the diesel engine options that used to be available with the Tiago after the BS6 emission norms were enforced in the market. It is now available only with a 1.2-litre naturally-aspirated petrol engine.

There is the 1.2-litre, 3-Cylinder petrol engine that generates a maximum power of 85 Bhp and peak torque of 113 Nm. It gets a 5-speed manual transmission. Tata also discontinued the high-performance version of the Tiago, which was launched with a turbocharged petrol engine in partnership with JTP. Currently, the Tiago is available only with a petrol engine with options of 5-speed manual and 5-speed AMT.

Tata’s launches in 2021

Tata has already launched its first product in 2021 in the form of Altroz iTURBO. The next launch from the brand is the all-new Safari, which is based on the OMEGA-Arc platform. Tata will also launch the all-new HBX, which will be the micro SUV from the brand. It will be a busy year for Tata Motors with a slew of launches planned ahead.