Tata Nexon is one of the most popular sub-4 meter compact SUVs in the segment. It is also India’s first and only car to get a 5-Star crash test rating from Global NCAP agency. Ever since then Tata Motors has been using this to create a market by saying how important it is to have a safe car or safety features on car. They have tried conveying the message by producing some hilarious advertisements. Here is one such ad that says Accidents, they happen. This is the fourth advertisement from the brand focusing on safety.
The latest Advertisement starts with a lady who opens the door for her husband who is coming home after work. Then she starts talking about her parents the husband starts saying things about his father and mother in-law. Things like early morning poojas and snoring sound while sleeping. He starts to say real bad things and then suddenly the wife interrupts and says that her parents are already there. He looks around and finds them both listening to their conversation and there is an awkward moment between the members there. This is when caption ‘Accidents, they happen’ comes on screen.
This is how Tata Motors wants to show that accidents can happen any time and there should be a safe vehicle to save the passengers in it. Tata Nexon is quite popular in its segment . it competes with Compact SUVs like Maruti Suzuki Vitara Brezza, Mahindra XUV300, Ford EcoSport, Hyundai Venue.
The recently launched Venue has definitely affected Nexon’s number. Not just Nexon it even affected the sales of Maruti Brezza which has always been on the pole position. Tata Motors has a solution to tackle this problem. They are currently working on a facelift of Tata Nexon, which is likely to be showcased at the upcoming Auto Expo in Delhi next year. Tata Motors is also working on an electric version of the same. It has been spotted testing under tough conditions and higher altitude areas. we expect to see Nexon EV also in the Tata Motors Auto Expo pavillion.
Nexon is available in both petrol and diesel engines. The petrol engine is a 1.2-litre turbocharged unit that generates that same 110 PS of power but a lower torque of 170 Nm. The diesel variant is powered by the 1.5-litre Revotorq diesel engine that produces a maximum power of 110 PS and peak torque of 260 Nm. Both petrol and diesel engines get an AMT gearbox as an option.