Tata Motors have just rolled out their 100,000th Altroz from its production plant. Altroz is a premium hatchback that was first launched in January last year. Despite pandemic and stiff competition, Altroz has managed to reach this milestone which is quite commendable. So, what is it that makes Altroz so successful in the Indian market.
Head turning looks
Altroz is one of the most striking looking premium hatchback in the Indian market. Maruti Suzuki Baleno and Toyota Glanza have the same design and have started to show its age, Volkswagen Polo is the most old looking hatchback because it has not gotten any significant updates since it was first launched and people just do not prefer the styling of the Honda Jazz.
Whereas, the Altroz, looks modern and sporty with its low slung bonnet and sleek headlamps. There are pronounced wheel arches and alloy wheels that give road presence to the premium hatchback. The rear stands out of the crowd because of how the tail lamps integrate with the black elements. The overall stance of the Altroz is also quite aggressive. Also, you can get Altroz with Dark Edition paint scheme.
Superb safety levels
The Altroz is the most safest premium hatchback that you can currently buy in the Indian market. As of now, we only know the crash test rating of the Volskwagen Polo who scored 4 stars in the Global NCAP crash test. Tata Altroz on the other hand scored 5 stars in the crash test making it the safest premium hatchback that you can currently buy.
There is also quite a bit of safety equipment that is offered with the Altroz. It gets dual airbags, rear parking sensors, ABS with EBD, Cornering Stability Control, rear parking sensors, ISOFIX child seat mounts, seat belt reminders, puncture repair kit, high speed alert system and anti-stall feature as standard.
Solid build quality
Tata vehicles are known for their solid build quality. Everything shuts with a good thud that inspires confidence. There is a substantial weight of the bonnet and tailgate when you open them. Altroz is still one of the heaviest premium hatchbacks on offer. Altroz weighs 980 to 1,150 kgs. There are videos of accidents on the Internet in which we can see Altroz in a serious crash and the occupants walk out unharmed.
Most affordable premium hatchback
The two major players that have dominated the premium hatchback segment are the Hyundai i20 and the Maruti Suzuki Baleno. The Altroz is not only more affordable than these two hatchbacks, it is the most affordable premium hatchback that is currently on sale in India. The Altroz starts at just Rs. 5.84 lakhs ex-showroom. The nearest competitor to the Altroz is Maruti Suzuki Baleno that starts at Rs. 5.99 lakhs ex-showroom.
The Altroz is offered in six variants, namely XE, XM, XM+, XT, XZ and XZ+. There are three engine options to choose from. You can get a 1.2-litre naturally aspirated petrol engine or a turbocharged 1.2-litre petrol engine. Unlike some other manufacturers that now offer only a petrol engine with their vehicles, Tata Motors is still offering a 1.5-litre diesel engine with the Altroz.