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All-new Tata Safari SUV gets a brand new ‘Reclaim your Life’ TVC

Tata Motors has launched the Safari for the Indian market. The homegrown manufacturer has priced the Safari from Rs. 14.69 lakhs ex-showroom and it goes up to Rs. 21.45 lakhs ex-showroom. The booking amount of the SUV is set to Rs. 30,000 and the bookings are open. Tata Motors has also launched a new TV commercial for the 2021 Safari. The new TVC is uploaded on the YouTube channel of Tata Motors.

Tata continues to use the “Reclaim Your Life” slogan with the new Safari also. However, the new Safari is brand new from the ground up. It comes with Tata’s IMPACT 2.0 design language which has been really appreciated with their other vehicles also. Tata has also managed to offer the stepped roof which we saw on the original Safari. The Safari measures 4,661 mm in length, 1,894 mm in width and 1,786 mm in height. It has a wheelbase of 2,741 mm. The Safari is 63 mm longer and 80 mm taller than the Harrier on which it is based. The added length is visible in the third quarter of the SUV where the rear overhang is longer than the Harrier. The longer rear overhang and stepped roof help in opening up headroom and legroom for third-row occupants.

Both the SUVs also share the same Omega ARC platform which is derived from Land Rover’s D8 platform. As of now, Tata Motors has not launched the Safari with a 4×4 drivetrain which did disappoint the fanbase of Safari. This happened because the original Safari was known for its ruggedness and off-road capability. However, Tata Motors has said that the Omega ARC platform is ready for 4×4 and electrification for the future.

Surprisingly, Tata also launched the Safari Adventure Edition which costs a bit more than the regular Safari and is available only with XZ+ and XZA+ variants. In the Adventure Edition, the chrome bits from all over the exterior are replaced with blacked-out elements. So, the headlamp surrounds, front “Safari” badging, roof rails, tri-arrow grille, all are finished in piano black. The alloy wheels are finished in Charcoal Grey paint, it continues to measure 18-inches in size and gets the same design. Even the interior gets an Earthy Brown upholstery instead of an Oyster white cabin which is available on the other variants. The Adventure Edition is offered only with a Tropic Mist colour scheme. It will be offered as a 6-seater version or a 7-seater version. The 6-seater version will come with Captain seats for the second-row. The Tata Safari Adventure Edition is priced at Rs. 20.20 lakhs ex-showroom for the XZ+ variant and Rs. 21.45 lakhs ex-showroom for the XZA+ variant.

Powering the Safari is the 2.0-litre turbocharged Kyrotec diesel engine that we have seen on the Harrier. The engine produces 170 PS of max power and a peak torque output of 350 Nm. It is offered with a 6-speed manual gearbox or a 6-speed torque converter automatic gearbox. Tata Safari will be competing against the MG Hector Plus and the upcoming Mahindra XUV500.