Under the HORIZONEXT 2020 strategy that Tata Motors, under its late Managing Director Mr Karl Sym, unveiled in the middle of last year, the company will launch at least 2 new cars each year until 2020. For this year, the two new products have already been showcased at the 2014 Indian Auto Expo in the form of the Bolt hatchback and the Zest compact sedan.
In addition to these cars, buzz about the Nano equipped with a semi-automatic gearbox (AMT) and an open-able hatch lid poised for a launch by the end of this year has also surfaced. Therefore, Tata Motors is likely to launch not two but three new cars this year. The next crop of new car launches from Tata Motors will be a mix of all-new products and refreshes. The new strategy aims to lift Tata Motors’ sales and marketshare while also making the brand more appealing.
Therefore, the new car launches won’t be limited to new top-hat designs such as the Bolt and the Zest, both of which continue to utilize the age-old X1 platform that underpins the likes of the Tata Indica and Manza models. By choosing to add all-new products while retaining the older offerings through facelifts and refreshes is expected to give Tata Motors a thoroughly revised line up over the next couple of years.
In the next couple of years, the likes of the Ford EcoSport and the Renault Duster are likely to see a competitor in the form of the Nexon concept’s production version while a slew of Nano variants and the upcoming all-new small car code-named the Dolphin project are expected to bolster Tata Motors’ presence in the small car segments. A new off roader based on the Sumo Gold, targeting the younger lot is also said to be on the cards.