If Tata Motors ever builds a next-generation Xenon 6X6 pick up truck…

If Tata Motors ever builds a next-generation Xenon 6X6 pick up truck, this is what it could look like. Rendering  artist Shoeb R Kalania has put together this design, which combines styling elements from the Tata Harrier and fuse it to Xenon’s double cab pick up truck body. Then there are the exaggerated wheels replete with the 6X6 touch that  give this pick up truck massive macho appeal.

Image courtesy SRKDesign

The chances of something like this ever rolling out from Tata Motors are remote. However, this render should serve as a template for modifiers who may want to build something like this around the Tata Xenon – a pick up truck that’s  mostly neglected by mainstream buyers. In fact, a lot of people in India didn’t know that Tata Motors sold a Xenon dual cab pick up truck for the private car buyer until recently.

The Xenon is now meant only for the commercial market and that’s what is more frequently spotted on roads around  India. The commercial variant of the Xenon uses 3 liter DI engine that Tata builds specifically for the commercial vehicle market, and it’s called the Tata Xenon Yodha. The Xenon Yodha is available with a range of configurations – single cab, double cab, flat bed and 4X4. The 3 liter DI diesel motor is turbocharged and intercooled, and makes 85 Bhp-250 Nm.

For private car buyers, the Xenon that used to be on sale until recently was called the XT. The Xenon XT shared its  engine with the likes of the Tata Safari and Hexa. The engine in question was the 2.2 liter DICOR unit, and on the  Xenon XT, it’s tuned to produce 140 Bhp of peak power and 320 Nm of peak torque. A five speed manual gearbox was standard, and the Xenon XT is sold with rear wheel drive and four wheel drive layouts. Prices of the Xenon XT started from Rs. 9.96 lakhs, which makes it much cheaper than the Isuzu V-Cross – India’s best selling lifestyle pick up truck.

Currently, the only other lifestyle pick up truck on sale in India is the Mahindra Scorpio Getaway, which is powered  by a 2.2 liter mHawk turbocharged diesel engine with 120 Bhp-280 Nm outputs. The Scorpio Getaway is cheaper than the Isuzu V-Cross, with prices starting from Rs. 10.9 lakhs. Available in rear wheel drive and four wheel drive variants,  the Scorpio Getaway does not get basic safety features such as ABS and Airbags, which are available on the V-Cross.  This is a factor that makes the V-Cross more popular among buyers opting for a lifestyle pick up truck.

While many parts of South East Asia have witnessed a pick up truck boom over the past couple of decades, India has been slow to adopt pick up trucks, especially in the lifestyle segment. Pick up trucks in India continue to be goods carriers, with the most prominent one being the Tata Ace. This is a reason why automakers haven’t aggressively marketed pick up trucks here.