The Tata Nexon is one of the sponsors for this year’s Indian Premier League (IPL) 20-20 cricket tournament. Tata Motors has released two new ads with the Nexon in it. These ads will be played during IPL matches, and Tata Motors hopes to attract more buyers through these ads. As the cricket tournament progresses, we expect Tata to release more ads. For now, watch the two released ads.
The Nexon is one Tata Motors’ second best selling car in the Indian market, after the Tiago. The sub-4 meter compact SUV competes with the Maruti Suzuki Vitara Brezza, the Ford EcoSport and the Mahindra TUV300 in India’s highly competitive entry-level SUV market. Tata Motors is selling 4,000+ units of the Nexon each month. The SUV is built at the Tata-Fiat factory in Ranjangaon, near Pune. The Nexon is very well priced, and offers a host of features that its competitors don’t. It’s also a class leader in terms of engine outputs.
The Nexon is currently sold with two engine options – a 1.2-liter turbocharged petrol engine with 110 PS and 170 Nm and a 1.5-liter turbocharged diesel engine with outputs of 110 PS and 260 Nm. 6-speed manual transmissions are standard on the compact SUV. The Nexon also features multi-drive modes that allow the driver to vary engine response to multiple driving conditions. This is a feature straight from the luxury car segment, hitherto unseen in budget cars in India except those sold by Tata Motors.
In the coming months, sales of the Nexon could improve further as Tata Motors plans to launch the AMT-equipped variants of the compact SUV. Both petrol and diesel variants of the Nexon will get 6-speed AMT options, again making the compact SUV a class leader. No other sub-4 meter SUV in India offers both petrol and diesel automatic options. With the increasing need for driving convenience, on Indian roads congested with traffic, the Nexon AMT twins are expected to do well if priced right.