Tata Nexon EV becomes first electric car in India to sell 50,000 units

Tata Motors announced that sales of its Nexon EV model have surpassed the 50,000 unit mark, a significant milestone for the Indian automaker and a boost for the country’s slowly growing acceptance of electric cars.

The Nexon EV, which accounts for up to 15% of total Nexon sales, has been India’s most well-known and appreciated electric car since its launch.

Launched in January 2020, the Nexon EV quickly became the most popular model in Tata’s EV portfolio. It is available in Prime, Max, and #Dark variants. The regular Nexon EV produces 127 BHP and its electric motor powered by a 30.2 kWh battery pack. This setup offers an ARAI-certified range of 312 km (MIDC cycle).

The Nexon EV Max, introduced in 2022, features a larger 40.5 kWh battery pack, powering an electric motor with an output of 141 BHP and 250 Nm. It boasts an ARAI-certified range of 453 km on a single charge.  Add typical electric car torque to it, and you have a very exciting fast car for cities and enjoyable highway drives.

Both the Nexon EV Prime and Max share features like a touchscreen and auto AC, with prices ranging from Rs 14.49 lakh to Rs 19.54 lakh (ex-showroom Delhi).

The Nexon EV’s sales milestone is seen as a positive sign for the Indian automotive industry, which is still in the early stages of embracing electric vehicles. Tata’s Nexon EV Prime and Nexon EV Max variants constitute up to 15% of the overall sales of the Nexon, indicating a growing interest in electric models.

The success of Nexon EV caught out all its rivals in the market. Maruti Suzuki still does not have an electric car, while tata built on the success of the Nexon EV to make the Tata Tigor EV as well as the Tiago EV. More electric vehicles are in the pipeline from the company. The company has already showcased a Tata Harrier electric vehicle. Mahindra took two more years to launch its rival, the XUV400 electric crossover – but the vehicle is very new in the market, and it is too early to see if its introduction has affected sales of the Nexon EV. MG Motor recently introduced its first EV in India, the 2-door MG Comet city runabout. It is however, not a direct rival to the Tata Tiago hatchback which is more powerful and offers four doors.