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Tata Nexon EV trolls Mahindra XUV400 on Instagram as sales cross 35,000 units

Tata Motors is known for baiting other car makers, and it’s not the first time that the Indian automaker has trolled another car/car company. Just as the Tata Nexon EV’s sales have crossed the 35,000 mark, the automaker put out a celebratory post on Instagram that also trolled the upcoming Mahindra XUV400. The Instagram post simply says 35,000>00, in a marked reference to the Mahindra XUV400, which will go on sale in India from January 2023.

While Mahindra had a big head start over Tata Motors in the electric vehicle space as the former had acquired Reva Electric, it failed to capitalize on this acquisition and bring fresh electric cars to the market. Tata Motors – despite a slower start – has introduced a slew of electric cars in India, and is now the leader in the country’s electric car market.

Tata Nexon EV trolls Mahindra XUV400 on Instagram as sales cross 35,000 units

Next month, Tata Motors will start delivering the Tiago EV, an electric hatchback that’s also India’s most affordable electric car with a starting price of Rs. 8.49 lakh for the first 20,000 buyers. Tata Motors also sells the Nexon EV – India’s best selling electric car – and the Tigor EV – a compact sedan. In 2023, the automaker is likely to launch the electric variants of the Harrier mid-sized SUV and the Punch micro SUV.

Mahindra also has big launches lined up in the electric vehicle space

Tata Nexon EV trolls Mahindra XUV400 on Instagram as sales cross 35,000 units

Mahindra’s first big splash in the electric vehicle space will happen in early January, when it launches the XUV400. The Mahindra XUV400 is essentially the electrified version of the XUV300, which is sold with petrol and diesel engines. Originally the Ssangyong Tivoli, the XUV300 was shortened to under 4 meters for excise benefits in the Indian market. However, the XUV400 won’t have such limitations as it’s an electric vehicle that doesn’t get any excise duty benefit for ducking under the 4 meter length. So, the result will be a larger SUV with a more usable boot.

XUV400 – the biggest challenger that the Tata Nexon EV will soon face

The XUV400 is powered by an electric motor that generates 147 Bhp of peak power, and 310 Nm of peak torque right from idle. The electric SUV uses a 39.4 kWh battery pack that gives it a claimed range of 456 kilometers. The 0-100 Kmph sprint is completed in 8.3 seconds while top speed is electronically limited at 150 Kmph. The XUV400 offers a slightly longer claimed range than the Tata Nexon EV Max despite having a smaller battery and better performance figures. The XUV400 gets a best-in-class wheelbase of 2,600 mm, allowing for a roomy cabin, while the boot space has now gone up to 368 liters (up from 259 liters) thanks to the extra length.

Mahindra is likely to price the XUV400 EV similar to the Tata Nexon EV, or even slightly cheaper. This should give the XUV400 a solid shot at becoming a hot selling electric SUV, just like the Nexon EV. In 2024, Mahindra will launch the electric version of the XUV700 luxury crossover. In 2025 and beyond, the automaker will begin launching its Born.Electric range of SUVs developed from scratch as electric vehicles.