Tata has become one of the major players in the small car market after the launch of the new breed of vehicles. Tata launched the all-new Nexon in 2017 and it has been gaining popularity ever since. The all-new Nexon takes on the likes of Ford EcoSport, Maruti Suzuki Vitara Brezza and Honda WR-V in the Indian market. The Vitara Brezza is the best-selling model in the segment but the Tata Nexon has replaced the Ford EcoSport to become the number 2 best-selling SUV. Tata Nexon has been posting consistent sales figure averaging around 4,000 units per month. Here are the real reasons why the vehicle is outselling the competitors in the market.
Value for money
Tata Motors has always been the value-for-money manufacturer. The Nexon is no different and as we all know that the Indian market prefers value for money vehicles, the Tata Nexon has left a lasting impact in the market. The Tata Nexon starts at Rs. 6.15 lakhs while the rivals like Ford EcoSport is priced at Rs. 7.82 lakhs and Maruti Vitara Brezza is priced at Rs. 7.58 lakhs. The Honda WR-V is priced at a staggering Rs. 7.89 lakhs. The prices of the competition give an advantage to the Nexon.
The Tata Nexon comes with both petrol and diesel engine option in the Indian market and both of them decently powerful. There is a 1.2-litre turbocharged Revotron petrol engine that produces a maximum power of 108 Bhp and 170 Nm of peak torque. The diesel engine of the Nexon is a 1.5-litre, four-cylinder, turbocharged unit that produces a maximum of 108 Bhp and 260 Nm of torque. Both the engine options get three driving modes – Eco, City and Sport that alters the engine output and makes the Nexon unique in the segment.
First Indian car to get a 5-star rating
The Tata Nexon has become the first Indian car to score a perfect 5-star G-NCAP rating. The SUV had scored 4 out of 5 stars earlier but Tata added features like seatbelt reminder and four-channel ABS system. It is the safest SUV in the segment and also gets ABS and twin airbags as standard. While most Indian customers do not care much about safety but the modern buyers check all the aspects of a vehicle, including the safety. Being affordable and safe is one of the USPs of the Tata Nexon.
High on features
The Tata Nexon also gets a range of features. On the outside, it gets triple-tone body shade with good looking alloy wheels while the interiors get triple shade dashboard. There is a 6.5-inch floating-type infotainment screen in the middle of the dashboard and sliding type glove box. Tata Motors also offer an aftermarket sunroof that can be installed at the dealerships. It also gets segment-best 8-speaker set-up from Harman. Tata also offers a special edition model called Kraz, which looks radical.
The automatic transmission cars are gaining popularity, especially in crowded cities. The Tata Nexon is the only car in the segment that offers an automatic transmission with both petrol and diesel engine options. The Tata Nexon offers 6-speed AMT transmission with both the engine options. The petrol AMT is priced at Rs. 7.5 lakhs while the diesel AMT is priced at Rs. 8.53 lakhs.
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