Tata Nexon & Hexa help Tata Motors BEAT Ford in India's utility vehicle segment

Tata Nexon & Hexa help Tata Motors BEAT Ford in India’s utility vehicle segment

The Tata Nexon is Tata Motors’ best selling SUV, ever. On an average, Tata Motors sells about 4,000 units of the Nexon sub-4 meter compact SUV each month. This has provided a major boost to Tata Motors’ utility-vehicle market share, in India. The market share of Tata Motors in the utility vehicle space has gone up by four times after the launch of the Nexon. Other SUVs sold by Tata, such as the Safari Storme and Xenon, have been slow sellers. The Hexa has been another steady seller for Tata Motors, just like the Nexon, but brings in about 1,000 units each month. Together, the Nexon and Hexa do about 5,000 units for Tata Motors each month.

In April-May 2017, Tata sold only 2,668 utility vehicles. A year later, it has sold 12,551 units in the same period, boosting its market share from 1.90 % to 7.78 %. Both the Nexon and Hexa have been largely responsible for this growth. This has helped Tata beat Ford, whose UV market share now stands at 6.11 %.

Both SUVs, though priced very differently, offer big value for money for their respective buyers. While the Nexon is the least-priced compact SUV in India, undercutting strong sellers, such as the Maruti Vitara Brezza and the Ford EcoSport, the Hexa is a much larger alternative to the Mahindra XUV500 and Toyota Innova Crysta, and is much cheaper.

The Nexon gets two engine options, a 1.2-litre turbocharged petrol engine with 108 Bhp-170 Nm and a 1.5-litre turbocharged diesel engine with 108 Bhp-250 Nm. Both engines get 6-speed manual gearboxes as standard while AMT options are also available now. All variants of the Nexon are attractively priced, with prices starting at Rs. 6.29 lakhs, ex-showroom, Delhi.

The Hexa, on the other hand, offers a 2.2-litre Varicor turbocharged diesel engine in 148 Bhp-320 Nm and 156 Bhp-400 Nm states of tune. While the less powerful state of tune of the engine gets a 5-speed manual gearbox, the more powerful variants get 6-speed manual and automatic gearboxes. The Hexa also gets an all-wheel drive system. The 7-seat luxury crossover’s prices start from Rs. 12.49 lakhs, ex-showroom, Delhi.

Via ACP

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