Tata Nexon online configurator reveals various customization options for the compact SUV

Tata Nexon online configurator reveals various customization options for the compact SUV

Online configurators have been restricted to high-end vehicles till now. Such configurators allow the customer to add accessories and build and customise the vehicle as per their own choice. Tata Motors has released a video of their online configurator for the Nexon and how to use it.

Tata Nexon Imaginator

The online Nexon configurator is called Imaginator and it is quite easy to use. The configurator allows the user to select a design, including the exterior colour of the vehicle. Tata also allows the user to choose between accessory kits or individual accessories on the website. Tata currently offers six design kits that include Aero Lite, Aero Lite Plus, Aero Plus, Aktiv Pro, Aktiv Lite and Aktiv Plus.

The kits add different accessories to the SUV giving it a very special look. Users can further choose the colour themes of the kits, allowing them to further customise the vehicle as per choice. Users can further customise the vehicle by adding more accessories. The online configurator shows the changes in real-time and allows the user to see what the vehicle would look like in real life.

After building and customising the vehicle, the user can save the build and book the vehicle online. The configurator shows the exact price of the vehicle with the accessories. The vehicle is delivered as requested by the customer at the Tata showroom whenever it is ready.

The Tata Nexon has gained quite a popularity in the Indian market. It is the first-ever sub-4-meter SUV from the Indian brand and is a good value for money buy. The vehicle is powered by a 1.2-litre turbocharged petrol engine that churns out a maximum of 108 Bhp and 170 Nm. The 1.5-litre diesel engine produces a maximum of 108 Bhp and 260 Nm. Both the engine options get 6-speed manual transmission as standard and 6-speed AMT automatic transmission as an option. It is the only vehicle in the segment to offer petrol AMT, making it quite affordable.

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