It is less than 2 weeks since the Tata Nexon was launched in India, and already the crossover is having long waiting periods. A report says that the waiting period for the Nexon is between 6 to 8 weeks. Even the Maruti Brezza, which is Nexon’s chief competitor, has a similar waiting period. But Maruti has just added an extra shift at its Gujarat factory to increase production of the Brezza. So, waiting periods of the Brezza may soon decline.
Tata builds the Nexon at the Fiat Ranjangaon factory. This is a factory that Fiat and Tata run under a joint production venture. Even the Zest compact sedan is produced in this facility. If waiting periods of the Nexon increase, Tata may increase production. This is because customers don’t like waiting for long periods while buying a new car. It is very important for car makers to notice this and act accordingly.
Unofficial sources from Tata state that the company is looking at 10,000 bookings for the Nexon within the first month of launch. This may be possible as the company has launched the vehicle at a very competitive starting price of Rs. 5.85 lakhs. Prices may be increased after some time as Tata indicated that the launch prices were introductory in nature. More variants of the Nexon will be added in future.
Tata is testing AMT versions of this vehicle. Presently, only manual gearboxes are available on the diesel and petrol versions. The diesel version has class leading power and torque figures of 108 Bhp and 260 Nm, from its 1.5 liter capacity. The turbo petrol version also is quite powerful, producing 108 Bhp-170 Nm from its 1.2 liter capacity. The Nexon also has many features that are found only on high-end cars.
Via BusinessWorld