Tata Nexon became India’s first and only car to bag the 5-star rating from the Global NCAP agency earlier this year. Tata has been using the safety rating to promote the Nexon and create an awareness in the market regarding safety. The latest TVC released by the brand is the third advert from the brand, which talks about the safety of the Nexon compact suv and how accidents can happen anywhere.
The latest ad shows a group of office colleagues at a party having fun. The boss comes in and asks the honest opinion of the team about himself. A team member then says things that are not liked by the boss. This is how Tata shows that accidents happen any time and there should be a safe vehicle to save the passengers.
The Tata Nexon became quite popular in the Indian market soon after its launch. It is the first sub-4m compact SUV from the brand and it takes on the likes of Maruti Suzuki Vitara Brezza. Earlier this year, two all-new vehicles were launched in the same segment against the Nexon, which has impacted the sales of the vehicle. Earlier, the all-new Mahindra XUV300 was launched, which became the second-best-selling vehicle in the segment. Later, Hyundai launched the all-new Venue, which has now become the top-selling vehicle in the segment and has even outsold the Maruti Suzuki Vitara Brezza.
There are numerous stories shared by the owners of the Nexon and other Tata cars on the social media platforms that talk about the vehicle’s safety. Many of these posts have actually highlighted the build quality of the vehicles. The all-new Tata Nexon offers a range of safety measures and also confirms to the latest Bharat New Vehicle Safety Assesment Program (BNVSAP), which will be implemented for all the cars in the Indian market from October 2020.
Tata offers dual front airbags as standard across the variants and features like ABS+EBD are standard too. Also, all the variants get the rear parking sensors, speed warning system and front seat belt reminder system as standard. There are also ISOFIX child seat mounts as standard.
It should be noted that even the top-end variant of the Tata Nexon does not offer a 6-airbag system. Rivals like the Ford EcoSport, Hyundai Venue and the Mahindra XUV300 offer the 6-airbag system. However, Tata may introduce the feature in the coming times. Tata is also working on a facelifted version of the Nexon, which will be launched in the coming months.
Tata Nexon is available in both petrol and diesel engine options in the Indian market. It is also the only car to offer the AMT automatic transmission option with both the fuel types.