Tata Motors pioneered a new niche of micro-SUVs with the Punch, garnering popularity and wider acceptance, which encouraged other automakers to explore similar directions. The emergence of the Hyundai Exter is a direct outcome of this trend, positioning itself as the most sought-after rival to the Tata Punch. Both micro-SUVs have been top performers for their respective manufacturers. Although the Exter initially led the sales charts upon its arrival, the Punch has rebounded and maintained a significant lead over the Exter in October 2023 sales.
The month of October 2023 witnessed a surge in car sales due to the festive season of Navratri, showcasing wide acceptance among new car buyers for both the Hyundai Exter and Tata Punch, as evidenced by their sales figures. Since its launch, the Exter has closely competed with the Punch, with their sales numbers remaining in close proximity. However, in October 2023, Tata Motors shipped 15,317 units of the Punch, nearly double the 8,097 units of the Hyundai Exter sold across the country.
This unexpected lead secured by the Tata Punch over the Hyundai Exter came as a surprise, especially considering their ongoing close competition since the Exter’s debut. Both SUVs have witnessed high demand among new car buyers, especially first-time buyers, resulting in extended waiting periods for both models. The clear lead of the Punch over the Exter prompted a closer examination of the former’s higher popularity, the reasons for which are quite evident.
Firstly, Tata Motors augmented the production of the Punch before the festive season to cater to the increased demand. Secondly, although both the Punch and Exter offer similar features, the Tata Punch’s widely publicized five-star safety rating in Global NCAP crash tests has further bolstered its sales among safety-conscious buyers.
Both the Hyundai Exter and Tata Punch are available solely with single petrol engines, with the availability of CNG variants based on those models. The Hyundai Exter is equipped with a 1.2-litre four-cylinder 83 PS petrol engine, while the Tata Punch shares its 1.2-litre three-cylinder 86 PS petrol engine. Both micro-SUVs offer 5-speed manual and 5-speed AMT gearbox options.
Exter won the award for best design
The Exter has been honored with the prestigious ‘India’s Best Design Project’ Award, while the Hyundai Advanced Design India team was recognized as ‘India’s Best In-House Studio.’ Adhering to Hyundai’s Global Design Identity of ‘Sensuous Sportiness,’ the Exter aims to create a progressive and distinctive SUV. It proudly embodies Hyundai’s SUV DNA and leaves a lasting impression on the road with its innovative exterior design. The vehicle has received accolades from both consumers and industry experts, affirming Hyundai’s visionary approach and the team’s commitment.
Drawing inspiration from outdoor travel, the Hyundai Exter incorporates dynamic design elements. Its bold characteristics capture the essence of a trendy, lifestyle-oriented SUV. With an imposing front fascia, distinctive Signature H-LED DRLs, and an iconic character, the Exter promises an SUV design that goes beyond consumer expectations. The ergonomics have been perfectly balanced to provide maximum rear visibility for passengers, enhancing the overall visibility of the vehicle. The capabilities and design of the Exter align with the vibrant lifestyle of Gen MZ, making it an ideal companion for outdoor adventures and exploration.