Tata releases new TVC for Safari Gold Edition SUV

Tata Motors launched their flagship SUV Safari in the market in the beginning of 2021. The manufacturer named the seven seater SUV after the iconic SUV that got discontinued from the market years ago. Recently, Tata launched a special or premium version of Tata Safari under the badge Safari Gold Edition ahead IPL cricket matches. It is a much more premium looking version of regular Safari and Tata has now released a new TVC for these SUVs. Tata Safari competes with SUVs like Hyundai Alcazar, MG Hector Plus and recently launched Mahindra XUV700 in the segment.

The video has been shared by Tata Motors on their YouTube channel. Tata Safari Gold Edition is available in two colour options. There is Black Gold and White Gold Colour options. Tata has made cosmetic changes to the Gold Edition Safari to differentiate it from the regular version. The main difference is the gold coloured accents at places. The Safari gets Gold coloured tri-arrow designs on the front grille, a gold coloured garnish around the headlamps and a gold coloured humanity line under the grille and LED DRLs.

Coming to the side profile, the chrome garnish that is normally seen on the door handles has now been finished in Gold theme. The roof rail gets a golden colour accent and the tailgate gets Tata logo, Safari lettering and other minor accents finished in gold.

Just like the exterior, a Gold edition theme can be seen inside the cabin as well. The overall design of the cabin remains the same but, Tata has made some changes to make it look even more premium than before. Interior of the SUV also sees Gold colour accents at places. The golden accents can be seen on the dashboard, AC vents and around the speedometer console.

Tata releases new TVC for Safari Gold Edition SUV

The Tata logo on the steering wheel is also finished in Gold. In comparison to regular Tata Safari, Gold Edition offers more features. It now offers a wireless phone charger, updated touchscreen system that now supports wireless Apple CarPlay and Android Auto, genuine leather wrapped seats and ventilation function for both front and second row passengers. Some of these features are exclusive to Gold Edition while some were added to the top-end version after the launch of Gold Edition. An air purifier was also installed in the SUV. Tata is offering Safari Gold Edition in both six and seven-seat configuration.

Ventilated seats function is a segment first as none of its competitors offer this feature for the second row. Other than this, no major changes have been made to the SUV. It runs on 18 inch charcoal black alloy wheels, projector type headlamps, semi-digital instrument cluster, multi-function steering wheel, auto-dimming IRVMs, electrically adjustable driver seat, panoramic sunroof and so on.

Tata Safari is powered by the same engine as Harrier. It uses a 2.0 litre Fiat sourced turbocharged diesel engine that generates 170 Ps and 350 Nm of peak torque. The SUV is available with a 6-speed manual and a 6-speed automatic torque converter unit. The regular version Safari is also available in both six and seven seat configurations.

Ajeesh Kuttan

Ajeesh, started 6 years ago with as an eager journalist passionate about bikes. His skills now encompass both bikes and cars, producing timely news reports spanning the auto sector. Beyond writing, Ajeesh excels in video production. Together with Shantonil, he participates in first drives and test drives for new car launches. (Full bio)