The TaMo RaceMo has been in the news over the past two days, and for all the right reasons. Tata Motors has decided to cater to the enthusiast market and create an all-new halo product, the RaceMo. It will be launched in 2018. The company has been trying to change their image and wanted to be known for being the first mover. While the Indian media has all praises for the vehicle, we’ll now tell you what the international media thinks about Tata’s attempt at a sports car.
India’s first connected car
says Autocar UK
Autocar UK described the vehicle as India’s first connected car, showing the progress the company has made from a technical point of view. The RaceMo has been built in collaboration with Microsoft and will be the first vehicle to be powered by cloud computing, geo-spatial and mapping and will find a way to increase the human-machine interaction. The car will also feature three digital screens which will provide all the driving information. Autocar also go on to say the following:
Its primary focus is Tata’s native market, but the brand has ambitions to grow its presence in other global regions.
India’s first sports car
This is not true however. India does have another home grown sports car in the form of the DC Avanti, however it is not well known in the global market. The Avanti was launched at the 2012 Delhi Autoexpo.
What AutoExpress could have meant was that the RaceMo will be India’s first sports car from a car manufacturer that has been building affordable vehicles till date, something which is true. It may also end up being the cheapest sports car when it is launched in 2018. They go on to say that if the car does make it to production, it will be an interesting proposition.
There is no word on whether the RaceMo will make production, but if it does, it could be an intriguing alternative to cars such as the Mazda MX-5, and even the Lotus Elise.
Has broken convention
says Evo UK
Tata Motors: Not a company you’d traditionally associate with sports cars, being best known for the Nano budget car designed to mobilise India, but in launching new brand Tamo and the Racemo sports car at the Geneva motor show, it has apparently broken with convention.
Tata Motors did show another sportscar coupe concept way back in the mid part of the last decade and was planning to build a sports car back then. That sadly didn’t materialize and the new TaMo brand will help bring this one to life. While this is being marketed as a sports car, it is “pleasingly down-to-earth” in their opinion.
Isn’t as odd as it sounds
says Carmagazine UK
While Car Magazine does sound positive about the RaceMo concept, they are a little skeptical when it comes to the production ready car.
Racemo claims to merge the physical and digital worlds – hence ‘phygital’ – while blending Italian passion with Indian ingenuity. Will it go down as fine fusion or a fireball of failure?
Yes, it is the integration of the physical and digital world and the company has a lot riding on this vehicle. How it does is something we will only know next year when the car is officially launched in the Indian market. They go on to say that the 1.2 liter turbo petrol engine making 186 Bhp and 210 Nm will make it fun to drive given its proportions.
We’ve not seen any performance figures so far but frankly it’s sounding like one seriously fun car to drive.
Jalopnik’s Jason Torchinsky had a lot of good things to say about the RaceMo.
Since here in America we mostly only know about Tata in the context of the ultra-cheap Nano, I don’t think anyone took Tamo that seriously. Now Tamo has a car to show, called the RACEMO. Yeah, it’s a dumb name, but there’s even worse words involved. Still, I like the car.
Yes, Tata is not too well known in the American market. The main exposure it got was when the company decided to make the world’s cheapest car, the Nano. Things are changing though with the introduction of this particular vehicle, the TaMo RaceMo. While the name is weird, most people have taken a liking to the idea behind the concept. Jason goes on to say the following:
Let’s forget about stupid marketing words for a moment and just look at the car. It sort of reminds me of a re-imagined version of the old Smart Roadster, and I think that’s a compliment.
Styling-wise, it feels a bit like a Lancia Stratos that’s been mated with a high-end gaming PC.
It’s purposeful and fun, and the interior design feels like a space where exciting shit goes down. It even has scissor doors, because why the hell not, right?
The most important thing, though, is that this car looks fun, and it seems like it could get to market retaining that fun and not costing crazy money.
Tata’s global ambitions are reflected by the RaceMo
says Autonews Europe
The Racemo reflects that global ambition. Its connectivity technology, including navigation, predictive maintenance and over-the-air updates, was developed jointly with Microsoft. Tata’s design studio in Turin, Italy, was responsible for styling.
There is no denying that Tata Motors wants to build its brand name on a global level. Their current set of vehicles cannot bring them that recognition. A small, fun sports car can certainly do that and that is what the company is trying with the RaceMo. While the company is trying to re-position itself in the Indian market, they also have an eye on the European market too.
Going the JLR way
says Auto Motor und Sport
Tata Motors, the parent company of JLR is trying to do something that they have done with the JLR brand. The TaMo RaceMo will be based on an all-new platform, something that can spawn various body styles.
The entire model range will continue to build on two scalable in every respect platforms.Tata, the parent company of Jaguar / Land Rover, calls Advanced Modular Platform (AMP).
Tata calls this new platform MoFlex.
This is what the global media had to say about the RaceMo. It is good to know that the vehicle was well received throughout the globe.