Tata Tiago’s witty Tinder ad showcases the car’s improved safety levels [Video]

Tata Motors has just released a new TVC for the Tiago hatchback – its best selling car. The ad, which shows a woman trying her luck on Tinder, ends with Tata Motors projecting the Tiago’s safety levels. Recently, Tata Motors added driver and passenger airbags, and ABS as standard safety features across all variants of the Tiago, making the car the most safety-loaded option in its segment. The Tiago also gets reverse parking sensors (with camera in higher variants), seat belt reminder, speed alerts and ISOFIX child seat mounting points as key safety features. Meanwhile, check out the latest TVC.

The Tiago is a sturdily built car, and is much heavier than competition. Prices now start at Rs. 4.4 lakhs, and this is a massive increase over the Rs. 3.1 lakh starting price figure at which this hatchback was introduced a couple of years ago. Tata Motors is selling an average of around 5,000-6,000 units of the Tiago each month, making it one of the most successful cars for the Indian automaker in recent years. The Tiago is currently offered with petrol, turbo petrol and turbo diesel engine options.

By April 2020 though, Tata Motors may discontinue the diesel powered variants of the Tiago, which are likely to get a lot more expensive than petrol variants thanks to the the stricter Bharat Stage 6 (BS6) emission norms. For now though, all three engine options are offered on the Tiago. The hatchback’s entry level engine is the 1.2 liter-3 cylinder naturally aspirated petrol with 84 Bhp-115 Nm on tap. This engine gets two gearbox options: a 5 speed manual and a 5 speed AMT. The diesel engine si a 1.1 liter-3 cylinder turbocharged unit with 70 Bhp-140 Nm on tap, and a five speed manual gearbox as standard.

The other engine on the Tiago – a high performance 1.2 liter turbo petrol motor with 114 Bhp-150 Nm – is exclusive to the JTP variant. While a 5 speed manual gearbox is standard with this engine, the gear ratios have been shortened for heady acceleration. The Tata Tiago JTP is the least priced high performance car on sale in India, with an ex-showroom price of just Rs. 6.39 lakhs. The car has a few tweaked styling bits, and also offers a stiffer suspension set up. It also sits lower to the ground than other Tiago models. Tata Motors also sells a crossover version of the Tiago, called the NRG. The compact sedan version of the car is called the Tigor, and it shares engines and gearboxes with the former.