Tata Yodha 2.0 pick up truck: New TVC released

Just a few months ago, Tata Motors’ commercial automobile wing introduced the facelifted model of its highly popular Yodha pickup truck. The new model was launched in two specifications – a 2.0 (single-cab) and EX Crew Cab (double-cab), both of them being available with rear-wheel-drive and four-wheel-drive options. Recently, the company also released a new TVC of the pickup on its YouTube channel as well.

The newly launched television commercial shows two individuals transporting cement to a remote village. During the process they come across a river where a bridge happens to be in middle of a construction process. The co-pilot then asks the driver of the pickup that how will they transport the cement to the school of the remote village to which he replies, “We have the Yodha”. Then the pair hops in the vehicle and crosses the river showing the capabilities of the vehicle. And then finally they reach their destination where they are greeted by students of the school.

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Tata debuted the Yodha 2.0 with an improved exterior design. The new iteration of the pickup gets a new three-piece metal bumper, with a silver-coloured skid plate attached to the central part of the bumper. There is also a new grille at the front, with its upper portion getting a chrome-finished slab. Dimensionally the new Yodha 2.0 measures in at measures 5350mm long, 1860mm wide and 1810mm tall. The pickup also gets 16-inch tyre options and a 210mm ground clearance as well. The kerb weight of the Yodha is 3840 kg, and its payload capacity is the range of 1200 to 1700 kg.

Being a commercial pickup it has been created with practicality in mind.  This utility aspect is also reflected in the interior of the redesigned Tata Yodha as well. The dashboard and door panels get a grey coloured theme, and the steering wheel is a tilt-adjustable three-spoke design with manual air conditioning and a 1-DIN audio system in the centre. The Tata Yodha’s parking brake lever is now located on the driver’s side, to the right. The Tata Yodha also includes side stairs that are positioned beneath the side doors, as well as a deck bed with covers that can be opened from all three sides.

The Tata Yodha’s 2.2-liter four-cylinder DI diesel engine, which has a maximum power output of 100 PS and a maximum torque output of 250 Nm, continues to perform its intended duties. Both the rear-wheel-drive and four-wheel-drive variants come standard with a 5-speed manual transmission. The Tata Yodha’s mechanical characteristics are relatively basic, with leaf spring suspension and steel wheels on both variants of the truck.

Along with the Yodha 2.0 the company also launched the Intra V20 bi-fuel and Intra V50 pickup trucks in September of this year. According to the company these pickups are ideal to service the diverse mobility needs of the fast-growing agriculture, poultry and dairy sectors as well as the expanding delivery requirements of FMCG, e-commerce and logistics sectors of the country. Each of these pickups offer the lowest total cost of ownership in their category to enable our customers earn maximum profits stated the company.

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