Tata Motors is going all out to win back market and mind share in the Indian car market. The Zest compact sedan – to be launched next month – and the Bolt B+ segment hatchback – which will arrive a month later – will be the two spearheads in the Indian automaker’s comeback trail. Both cars wear all-new top hats but are based on a modified X1 platform. Using the older platform is expected to give Tata Motors pricing flexibility.
Tata Motors has been harping about how the Zest and Bolt will feature class leading attributes, giving both cars a shot in the arm right from get-go. The latest word on the class leading features of the Zest and the Bolt will include an never-seen-before 3+3 years manufacturer warranty on both cars, one that will reaffirm Tata Motors’ commitment to improved quality levels.
The compact sedan and hatchback siblings will get a 3 year maintenance contract, in order to make ownership costs affordable. A 24X7 roadside assistance cover for 3 years will also be thrown in as a freebie. Other class leading attributes on the Zest includes the introduction of an automated manual transmission on the diesel variant, multi-drive modes on the petrol engined variant, a first-in-class turbo petrol engine that has been developed in-house by Tata Motors and a touch screen infotainment interface that also handles the climate control module.
Bookings for the Zest are already open, with the car hitting the shopping mall circuit, in a pre-launch marketing drive. Buyers will be able to touch and feel the Zest at shopping malls, and test drives of the REVOTRON turbo petrol engined Zest variants are already on. Knowing Tata Motors’ value pricing strategy that runs across its car line up, a cracker of a price tag is expected for the Zest compact sedan.