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Tata Motors’ latest TVC promotes Nexon’s safety credentials creatively [Video]

The Tata Nexon became India’s first car to achieve a perfect 5-star safety rating in the Global NCAP safety tests back in December last year. Ever since then, Tata has been actively using Nexon’s Global NCAP scores to promote the Nexon and also highlight the importance of safety features in cars. The Indian Government has also mandated the BNSVAP norms now under which certain safety features and structural rigidity of cars have been fixed and all cars sold in the country should comply with norms. Recently, Tata released a new TVC which highlighted the Nexon’s safety credentials in a creative way. Check out the video below to show how Tata drives home the message of safety this Diwali.

As seen in the video, the innovative script of the TVC is quite impressive. The TVC starts with a family which is waiting outside their house waiting for something exciting. Diwali celebrations are going on and the family is waiting for ‘Pooja’ to be completed. Just then a young man drives home with a spanking new Nexon and suddenly all eyes light up in excitement. The Grandma of the house then proceeds with the Pooja and completed the usual rituals. However, the young lad is pretty confident of the Nexon’s built quality and says that it doesn’t need any Pooja to protect it from elements.

Upon hearing this, the Grandma conducts a real-life safety test by smashing a coconut on the Nexon’s bonnet to everyone’s surprise. Apparently, there are no scratch marks or dent on the car and all is well again. While we can’t exactly say if smashing a coconut on a Nexon’s bonnet would lead to a dent or not, we definitely believe it is one of the safest cars in India. The sub-4 meter SUV received 16.06 points out of 17, which was the highest score achieved by any car ever made in India at that time.

Tata Motors’ latest TVC promotes Nexon’s safety credentials creatively [Video]

The Nexon comes with several safety features like full channel ABS with EBD, specially designed body shell, platform and structure for stability and strength, ISOFIX child seat mounts, dual-front airbags, rear parking sensors, reverse camera, cornering stability control, front fog lamps with cornering assistance, voice warning for various alerts and driver & co-driver seatbelt reminder. All these features, except for the reversing camera and the front fog lamps, are standard across all the variants of the Nexon.

The Nexon comes with both petrol and diesel engine options. The petrol engine is a 1.2-litre, three-cylinder turbocharged unit that generates 108 Bhp of power and 170 Nm of torque. The diesel engine is a 1.5-litre four-cylinder unit that generates 108 Bhp of power and 260 Nm of torque. Both the engine options are offered with 6-speed manual transmission and 6-speed AMT gearbox.