Oppo and Amazon to launch Realme 1 smartphone in India

by Himanshu Khanna

Oppo has teamed up with Amazon to launch the Realme 1 smartphone in India to counter Xiaomi. Realme is a sub-brand of Oppo. The company collaborated with Amazon to counter Xiaomi’s increasing hold on the Indian market. The upcoming sub-brand known as Realme will come with the technology of Oppo smartphones and use Amazon as the distribution partner all over the country. The first phone from the brand, Realme 1, will be launched on May 15 in India. The brand will only focus on the online segment of smartphones taking Xiaomi head-on in the Indian smartphone market. It also challenges the ASUS-Flipkart partnership which was announced last month.

The Realme 1 budget smartphone is expected to be priced around Rs 12,000. The sub-brand is aiming to focus mainly on the mid-range segment of the market i.e. Rs 10,000 to Rs 15,000. The phone will battle competitors like ASUS Zenfone Max Pro M1, Xiamo Redmi Note 5 Pro, Moto G5S Plus, Xiaomi Redmi Note 5, head-on with the quality and price range. The final price of the phone will be revealed on the day of the launch.

The CEO of Realme India says that, “Realme satisfies the needs of online consumers through unique, exquisite design, leading specs, cutting-edge technology and overall better quality.”

The sub-brand of Oppo promises to deliver amazing and affordable phones that have been “crafted for the youth”. The company is aiming for superb quality with 10,000 drop tests, 100,000 button tests, 10,000 USB tests and many more. All this signifies that the phone won’t be compromising on quality in order to make it in the market. The brand is opening 500+ service centers in the country to provide good service satisfaction to consumers.

Until now, only one color option for the phone has been made public (Diamond Black). Posters have been made public on e-commerce website Amazon. The phone looks very similar to Oppo A3, which was launched in China last month. The company is likely to downgrade some specifications to get the phone in the mid-range segment. The phone features a 6.2-inch 1080 X 2280 Full HD+ IPS display with notch on the top. It runs on an octa-core MediaTek Helio P60 processor. The smartphone packs 4GB RAM coupled with 128 GB internal storage, expandable upto 256 GB.

The smartphone includes a 16MP primary camera at the back and 8 MP front sensor. The OS on this device will be Android 8.1 Oreo-based ColorOS 5.0, just like all Oppo phones.