Tesla Motors, the American automaking marquee known for its range of high performance electric cars has carved a niche for itself globally. The company posted a profit for the first time ever in Q1 2013 after about 10 years and is now looking to explore new markets, with India being one of them. The company could enter India as early as next year.
While Tesla had been popular for the electric powertrain components for quite some time, the company came into the limelight with the launch of the Tesla Roadster, the first ever electric sports car. The Roadster was then joined by Model S, a luxury electric car, and will soon be joined by and the Model X (due for production in late 2014).
“India is a huge potential market where we need to be. I think sometime in 2015 seems to make sense to enter India, but it’s difficult to make an official announcement.” noted Deepak Ahuja, the Chief Financial Officer of Tesla Motors. Also at the top management level of Tesla Motors is Jay Vijayan, another person of Indian origin who is the Chief Information Officer.
Perhaps, Tesla is on wait and watch mode, for the subsidy based on the Indian government’s National Electric Mobility Mission Plan (NEMMP) 2020 is yet to be formalized. Meanwhile, Tesla follows a unique way of selling cars in its home market, the United States. The company sells its cars through a website while Tesla showrooms are more about getting to learn about Tesla Motors, its vehicles and its technologies.
Tesla has over 50 such boutiques globally and in the event of the company making up its mind to enter the Indian car market, expect a few such boutiques in India as well. Currently, the solitary electric car offering in India is the Mahindra Reva E2O. Although Mahindra Reva has more products such as the Verito Electric and Maxximo Electric ready for launch, the automaker is waiting for clarity on the NEMMP 2020.