Between January and March 2018, Mahindra has edged ahead of Maruti Suzuki in the utility vehicles segment, but only just. Mahindra sold a total of 67,805 units as against Maruti Suzuki’s 63,517 units sold during the same period. Led by decent sales of the Bolero, Scorpio, XUV500, TUV300 and KUV100, Mahindra has managed to outshine Maruti in the last three months. The company sold over 5 lakh vehicles in the last 12 months. The company is happy that it has grown 8 % year on year in terms of total vehicle sales in the domestic market.
Commenting on the same, Rajan Wadhera, the president of Mahindra’s automotive division said,
We are extremely happy to have achieved a sales milestone of 5 lac plus units during the last financial year, with an overall growth of 8%. This is a testimony to the good performance of both passenger vehicles as well as commercial vehicles. We are particularly buoyed by the growth of our truck business, which has outperformed the industry. With three of our critical new automotive launches lined up in FY19, we are confident of increasing our market share in the utility vehicle space
Also, it is the first time in five years that Mahindra has bounced back sold over 5 lakh vehicles in India in a single year. However, the challenge in the utility vehicle segment from Maruti can’t be ignored. Maruti sold 2.54 lakh utility vehicles comprising of the Vitara Brezza, the S-Cross and the Ertiga in the last 12 months. Mahindra managed to sell 2.46 lakh units of its utility vehicles comprising the Scorpio, Bolero, Xylo, XUV500, TUV300 and KUV100. What this means is Maruti is still ahead of Mahindra when it comes to yearly figures.
However, the tide is changing. Mahindra has led Maruti for the first three months of this year in the utility vehicles segment, and as the year progresses, the former may outshine the latter due to the slew of launches it has lined up. The next big launch for Mahindra is a U321 MPV that is expected to bring in at least 3,000 units a month in terms of sales. Mahindra also has SUVs such as the S201 sub-4 meter offering and the Rexton luxury offering coming in. The XUV500 will get a facelift soon while the KUV100 will get AMT options. Overall, Mahindra has a good chance to win back the UV crown from Maruti. In response Maruti will launch the new Ertiga later this year, and could add a petrol engine to the Vitara Brezza.