Mahindra & Mahindra is leaving no stone unturned to promote their latest SUV – the XUV300. The latest marketing initiative around the Mahindra XUV300 is a rap song performed by the hugely popular Indian rapper – Badshah. The song is called ‘Set the roads on fire’, and it essentially revolves around the XUV300. Notably, the XUV300’s tagline is ‘set the roads on fire’. Meanwhile, here’s the video.
Launched a couple of months ago, the Mahindra XUV300 has already displaced the Ford EcoSport from its 3rd position in India’s sub-4 meter compact SUV market. The petrol version of the SUv starts from Rs. 7.9 lakhs, while the diesel powered models start from Rs. 8.5 lakhs. Mahindra has stuffed the XUV300 with features, and the SUV is easily the most feature rich vehicle in its segment. This also explains why the XUV300 commands a slightly premium price tag compared to competition.
Talking mechanicals first, the Mahindra XUV300 is a segment leader here as well. The petrol engine is a newly developed 1.2 liter-3 cylinder turbocharged unit that makes 110 Bhp of peak power, and a class leading 200 Nm of peak torque. The diesel motor has been borrowed from the much larger, heavier Marazzo MPV, but thankfully without much detuning. The result is a 115 Bhp peak power output and a whopping 300 Nm of peak torque, with both figures being class leading numbers. Both the petrol and diesel engines use 6 speed manual gearboxes to drive the front wheels, and there’s no all wheel drive option offered.
By the end of this year, Mahindra will offer 6 speed AMT units on both the petrol and diesel variants of the XUV300, making it a well rounded offering. Talking of class leading features, the Ssangyong X100 platform based XUV300 gets 7 airbags, 3 point seatbelts for all five passengers, seatbelt reminder alert for all five passengers, speed alerts, traction control, electronic stability program, anti rollover protection, ABS+EBD, disc brakes on all four wheels and cruise control.
As for creature comforts, a twin zone climate control, 60:40 split for the rear seat that also folds fully flat, an electric sunroof, push button start, keyless entry, rain sensing wipers, automatic headlamps, cooled glove box, and a touchscreen infotainment system with Android Auto and Apple CarPlay are the prominent features on offer. Mahindra hopes to sell about 5,000 units of the XUV300 each month, and is also working on an all-electric version that will make its debut next year. Also, a 7 seat, longer bodied XUV300 is in the works.