Hyundai means peace of mind!
Yes, just like a Maruti or Toyota or Honda, buying a Hyundai now means ‘peace of mind‘; at least as far as the Indian car buyer and market are concerned. Over the years, Hyundai cars have proven to be very reliable. and reasonable to maintain too. In other words, the car buyer here now has faith in the Hyundai brand, something that the South Korean automaker has earned by being consistent and trustworthy, year after year. So, when the Creta was launched, buyers didn’t have a moment’s hesitation in lapping it up. If the SUV were to be sold by some other lesser known brand, some hesitation could have cost sales. Not in the case of Hyundai.
It looks gorgeous…
Compact SUVs are meant to be smaller version of full sized SUVs. And apart from Hyundai, no other car maker in India seems to have grasped this. The Ford Ecosport looks more hatchback than SUV, and the lesser said, the better about the Maruti Suzuki S-Cross. The Duster sits very squat and the TUV300 is simply too ungainly despite street presence, and all that. That leaves us with the Creta, a super looker, which has just the right proportions. Hyundai’s Fluidic design also has just the right amount of restraint in the Creta. In other words, here’s a baby Santa Fe that isn’t over styled. And everyone seems to love the design.
The wife will love it…
Women love good interiors, and the Creta has some high quality stuff. And since a car is the second most expensive thing that a person would buy in her/his lifetime, it’s only appropriate that the spouse approves. In case of the Creta, the plush innards make everyone go wow, and this is a major factor behind wives/girlfriends – the actual decision makers in most households – saying an instant yes to this compact SUV.
Apart from Maruti Suzuki, Hyundai has the most touch points (sales and after sales outlets) across the country. And this has been crucial to the Creta’s success. The compact SUV is a big seller in both urban and semi-urban/rural pockets and Hyundai’s tremendous pan-India reach has been a big factor behind this achievement. People like to touch and feel a rupee while buying, and also want to have a service center near them. By taking the vehicle to the people rather than asking people to come to the vehicle, car makers such as Maruti and Hyundai outscore rivals such as say a Ford or a Renault. This factor is working very well in case of the Creta.
Great pick up
Handling be damned, road holding be damned, great pick up is what Indian buyers seem to need. The ability to slingshot into traffic gaps and overtake effortlessly are things that work in the real world rather than exceptional high speed handling, and most buyers seem to agree. The Creta really scores here. The 1.4 diesel is peppy and very refined. The 1.6 diesel accelerates the SUV like a bat out of hell. The petrol motor is smooth and quick too. This combination of engine options makes the Creta a great package, both for city and highway driving. The vehicle’s great pick up and in-gear acceleration immediately impresses buyers, and this translates into many sales.