This is the Maruti Suzuki Ciaz being promoted by Ranveer Singh

Maruti Suzuki has signed up Mr. Ranveer Singh, a Bollywood actor, to endorse its upcoming product, the Ciaz C-Segment sedan. The Maruti Suzuki Ciaz and Ranveer Singh were spotted shooting for a TV commercial at Madhavpur beach, Gujarat. The Ciaz, dubbed the Suzuki Alivio in China, will make its Indian debut later this month.

The C-Segment sedan is a replacement to the now-discontinued Maruti Suzuki SX4, and with a length of 4,445 mm, is larger than the SX4. In fact, the Ciaz is the longest car in its class and expect Maruti Suzuki to emphasize on the car’s size, especially since the 2014 Honda City has rewritten the sizing rules for C-Segment sedans in India.

The Ciaz is based on a tweaked Maruti Suzuki Swift platform, which also underpins the Ertiga MPV. This platform sharing also means extensive parts sharing, which includes the interiors, engines and transmission options. However, the fit and finish levels of the Ciaz is likely to see a revision upwards considering the car’s higher positioning.

The petrol motor of the car uses a 1.4 liter-4 cylinder K-Series engine. While the 1.4 liter K-Series motor is available in a 94 Bhp-130 Nm state of tune on the Ciaz, the same engine could have a higher output on the Ciaz. The diesel motor of the Ciaz is a 1.3 liter Fiat Multijet unit that outputs 90 Bhp-200 Nm. Both engines will use a 5 speed manual transmission driving the front wheels of the car.

The Ciaz is tipped to be one of the better equipped cars in Maruti Suzuki’s product range in India and here’s the gist of the features that the car will pack in. Six variants, three each in petrol and diesel are expected to be on offer. The petrol powered Ciaz is likely to be made available in VXi, VXi+ and ZXi trims while the diesel powered car will use VDi, VDi+ and ZDi trims. Expect the Ciaz to be priced at par with the likes of the Honda City and the Hyundai Verna sedans.

Images courtesy Gopal Dharecha from Image Box Films