The Mitsubishi Outlander, Mitsubishi Cedia and Mitsubishi Evo X sports sedan will no longer be sold in India
Mitsubishi has decided to axe three of its non-performing cars in India terms of sales. The Mitsubishi Outlander, Mitsubishi Cedia and high-performance sports sedan, the Mitsubishi Evo X will no longer be sold in India, as these cars were barely selling in even single digits each month.
To put things in perspective, Mitsubishi sold all of 95 cars of the Mitsubishi Cedia in 2012. This was a car that had its prices cut and was even cheaper than a Honda City. It still found no takers. Also read: Mitsubishi Pajero Sport road test and review
The Mitsubishi Outlander too was a good SUV with some nice features especially the RockFord FosGate sound system and pretty competent 4×4 system. This SUV had the potential to give the Honda CR-V a run for its money as far as petrol soft-roader SUVs were concerned, but because of the scanty and unheard of dealership network of Mitsubishi very few were willing to put down their money for this SUV. The Mitsubishi Outlander sold all of 83 units in the entire 2012, with only one unit being sold in December 2012 and six in November. None were sold this year.
Then there’s the Mitsubishi Evo X a sports sedan that could give a Porsche 911 a run for its money. This car has complete rally lineage and is the perfect blend of regular sedan and outright sports car. The car was launched at the beginning of 2011 at a price of Rs. 50 lakh. The problem was, with that kind of pricing, only very few would realize the car’s true potential and recognize its worth, because to the untrained eye it looked like a Mitsubishi Lancer with an extra special body kit.
Also read: Mitsubishi Pajero Sport vs Toyota Fortuner
The only vehicle that’s keeping Mitsubishi alive in India right now is the Mitsubishi Pajero Sport. But with the really low volumes it is selling at this too isn’t quite enough to sustain its operations. The only other vehicle that’s also still on sale is the Mitsubishi Montero, an expensive SUV that’s sold as a completely built unit at a price of about Rs. 51 lakh and is finding no takers as well.
The Mitsubishi Pajero Sport has been clocking much better numbers though. In May it sold 144 vehicles, down from about 270 in February this year. The vehicle has sold about 2,112 units since its launch in April 2012 – which is not bad really for a company like Mitsubishi which hardly has a dealer network to speak of, with only about 39 across the country.
RIP Outlander. RIP Cedia. RIP Evo X. These three join their cousin the Pajero SFX that was bumped off from the market last year just when the Pajero Sport came in.
Also see: Most comfortable SUVs in India