Toyota has launched a special Anniversary Edition of its very successful SUV the Fortuner, priced at Rs. 20.45 lakhs (ex-showroom Delhi).
This special edition Fortuner would commemorate the first anniversary of the SUV in India. The Anniversary Edition Fortuner would only be available in Pearl White color. Toyota says that only 250 Anniversary Edition Fortuners would be manufactured.
Toyota had launched the Fortuner 24th August 2010, and the SUV has been a runaway hit since day one. More than 10,000 Fortuners have been sold till now. Toyota had to stop taking fresh bookings at least twice in the past one year just to cope with the unexpected demand and to clear the backlog. The Fortuner has been the segment leader ruling over 60% of the market share in its segment.
The Anniversary Edition of the Toyota Fortuner would have a sporty exterior. A different-looking front bumper spoiler, rear roof spoiler and rear bumper spoiler are also part of the deal, all in body color. A chrome-plated muffler tip has also been added.
Commenting on the introduction of the Anniversary Edition Mr. Sandeep Singh, Deputy Managing Director-Marketing, Toyota Kirloskar Motor said that as TKM celebrates both the first anniversary and the milestone of selling 10,000 units the company is introducing the Anniversary Edition of the Fortuner which will be made available exclusively to the customers who have already made bookings with them.
Mr Singh also thanked the customers for making the Fortuner the market leader in its segment, since its launch. Mr Singh also said all efforts were being made to clear the backlog and deliver the vehicle quickly.
The Fortuner is the largest selling SUV in its segment and has a long wait list for buyers. Other SUVs like the Ford Endevour, Chevrolet Captiva, Honda CRV and the Nissan X-Trail also compete in this segment. Hyundai would be soon launching thr Santa-Fe and Skoda is getting the Yeti on Indian roads soon.