The Japanese automotive giant Toyota’s Indian subsidiary Toyota Kirloskar Motor (TKM) recently announced that it has managed to dispatch a total of 3,698 units of its immensely popular SUV the Fortuner. The company also stated that the sales of the month of January 2023 have been its best-ever sales in a single month for the SUV since its launch. Toyota revealed that the YoY increase was a whopping 356%. In the same month last year, the company managed to dispatch a total of 811 units.
What’s even more astonishing about this feat of amassing these many sales despite being in the full-size SUV segment is that Fortuner’s January sales are more than 5 times the combined sales of all its competitors in the country. The closest rival that currently the Japanese SUV has in India is the British motoring brand MG’s Gloster, which came in second place with a total sales of 244 units in the month of January.
It is not even a question at this point that the Toyota Fortuner is the unrivaled champion of full-size SUVs in India. That’s fairly obvious. But what’s not obvious is to why exactly is this the case. Well, if you are one of the curious ones to know why the Toyota Fortuner takes almost the entire cake of the full-size SUV segment in the country here are the reasons.
It’s a brand in itself
Although Toyota sells the Fortuner in India the SUV in itself has marketed itself as a brand. The Fortuner has become the choice of powerful individuals in the country and now is associated with positions of power, wealth and fame. No matter what the impression it holds in front of its prospective buyers is unparalleled and nothing even comes close to it in the country. The Ford Endeavor was the only that came remotely close to this moniker but we all know what happened with that.
Massive presence on road
The sheer of size and bulk of this SUV is one of its biggest selling points in India. The massive street presence that the SUV offers is just amazing and the aggressive front fascia just adds to it. The height and width of this true-blue ladder on frame SUV gives it a menacing stance in the rear view mirrors of small SUVs and hatchbacks of the country.
Reliable & rugged
Its not just the looks or the street presence of this SUV that makes it a popular buy in the segment. Its also the reliability and ruggedness of this SUV that adds to the overall value of it. The Fortuner being a Toyota is just as reliable as its cheaper cars and does not breakdown very often. The maintenance is fairly affordable and these tanks can last a lifetime if taken care of properly.
Plethora of variants
Another thing Toyota has managed to absolutely nail about the Fortuner in India is the offering of numerous variants in the country. The Fortuner comes available in numerous configurations of petrol and diesel engines with 4×4 capabilities and options of manual and automatic transmissions. The company despite increasing its price by quite a lot has still managed to lure in more buyers than anyone else because there’s a Fortuner variant for everybody.
Best in class resale value
Toyota continuously upholds a high standard for its high-end products, such the Fortuner and Innova Crysta. This produces durable automobiles, particularly those constructed on the IMV (Fortuner & Innova) chassis. People who sell their Fortuner’s after three to five years receive a high resale value since used vehicle buyers are aware that this SUV will endure for a considerable amount of time. And this makes it an another motivating incentive for individuals to choose the Fortuner over the alternatives.