Toyota Innova Special Edition launched, price Rs 8.87 lakh

Toyota has today launched a new variant of its successful MPV Innova to celebrate five successful years of the Innova in India.

The new model is called the Innova Special Edition and would be only available for a limited period between June to September 2010.

The Toyota Innova Special Edition is available only in white (Premium Super White) colour. It is priced at Rs. 8,86,960 (ex-showroom, Delhi).

This Special Edition Innova is a bit cheaper than the normal Innova, but still retains the luxury of of power windows, power door lock and air-conditioning. Fresh new bumpers and front grill, and new rear door garnish make the exteriors striking, while new body stripes with Special Edition written on it differentiates this Special variant from the other Innovas.

Commenting on the launch of the Toyota Innova Special Edition, Mr. Sandeep Singh, Deputy Managing Director,Toyota Kirloskar Motor said that the Innova had been highly appreciated its customers, and has been the market leader in the MPV segment ever since its launch in 2005.

Only 700 Special Edition Innovas would be built, he added.

Toyota hit the bulls eye with the Innova when the company launched the MPV in 2005. The Innova was the successor to the Qualis which itself was very successful till Toyota stopped manufacturing it.  Based on the IMV project from Toyota, the Innova was one of the first quality MPV to hit Indian roads. It has been the segment leader since its launch with close to 31 per cent market share in its segment. Even the arrival of popular rivals like the Mahindra Xylo, Scorpio and the Tata Sumo Grande MK2 failed to affect sales of the Innova.

Apart from the Toyota Innova, the company also sells the Corolla Altis, Camry luxury sedan, Fortuner SUV, Land Cruiser Prado (diesel), Land Cruiser Amazon and the Prius hybrid car in India.

We had reported earlier that Toyota is gearing up for launching a diesel version of the Corolla Altis, which would be followed by the launch of the small car Etios in both hatchback and sedan versions.