Toyota launches new variant of Toyota Camry in India

Toyota Motor Corporation launched its new variant of the luxury sedan, the Toyota Camry, in India.

The company also said that it aims to sell 500 units of the ‘New Camry’ in 2009.

The new variant of the Toyota Camry comes with a price tag of Rs 21.26 lakhs (ex-showroom Delhi), Rs.21,22,000 (ex-showroom Thane), Rs.21,12,600 (ex-showroom Hyderabad, Rs.21,35,600 (ex-showroom Chennai), Rs.21,26,600 (ex-showroom Bangalore) and Rs.21,41,600 (ex-showroom Kolkata).

The new Toyota Camry gets a new front grille, modish fog lights, new headlamps, rear view mirrors with indicators, and 10-spoke alloy wheels.

There have been some changes in the interior of the car as well.

The new variant of the Toyota Camry comes with Plasmacluster A/C with Minus Ion generator that helps eliminate germs, information display, and rain sensing wipers, rear A/C vents, and independent climate control for driver and co-passenger provide the driver with a lavish driving experience.

The new Toyota Camry features a 2.4L 4 Cylinder VVT-i engine capable of delivering 167PS @ 6000rpm and a power of 224Nm @ 4000rpm.

Safety features of the new Toyota Camry include, Vehicle Stability Control (VSC), six airbags, ABS, EBD, Whiplash Injury Lessening(WIL) concept seats, and Brake Assist (BA).

The steering wheel itself is a multipurpose steering wheel and comes with audio control, multi information display, and air conditioning control.

The upgraded Psychoacoustics stereo system has an AUX-in and can play CD/MP3/WMA.

Toyota’s move to launch the face lifted version of the Camry comes in the wake of dipping sales. The company have dropped by 75 per cent in April-June 2009. The company managed to sell just 44 units as compared to 182 units that it sold in 2008.

“Camry is not a volume product,” TKM Deputy Managing Director Sandeep Singh, said. It’s more of a brand and a “showcasing of technologies” by Toyota.

Customers can choose from two colors, Dark Green Mica Metallic and Beige Mica Metallic.

Mr. Hiroshi Nakagawa, Managing Director, Toyota Kirloskar Motor (TKM) said, “The Toyota Camry has already redefined the concept of the premium luxury car in India. We are delighted to now introduce the New Camry that will offer an exclusive blend of
modern styling and luxurious features to our Indian customers.”

The company will pull out all stops to market the new variant of the Toyota Camry.

“The New Camry will be promoted extensively through an integrated marketing campaign comprising web, print, magazine, direct marketing, SMS, etc. We will focus on customers who would like a sophisticated luxurious car which reflects their lifestyle,” said Mr. Sandeep Singh.