Toyota’s New Offering For The Millennials, The Do-It-All Glanza

Twenty years is ample time to understand the consumer, and Toyota is proof of that.

From the Innova to the Altis and the Fortuner, the carmaker has made it a habit of setting new benchmarks for the industry.

Glanza, Toyota’s latest offering, is no exception. It bears testimony to not just its deep knowledge of the Indian consumers’ preferences but also the company’s commitment and philosophy of raising the bar regularly.

Calling Glanza the most comprehensive premium hatchback offering in India would be no exaggeration. In fact, the car seems like the perfect automotive reflection of all the traits that have come to define the country’s fast-moving young generation.

The car is sheer brilliance and it comes as no surprise that, in German, Glanza means exactly that.

Toyota understands what the next-gen explorer needs and wants — a car that is an extension of a youth’s personality and one that can even double as a “second home”! From last-minute meetings to weekend getaways and late-night drives to making an impression on their new-found love – no matter what the occasion, the Glanza is built to match and exceed the owners’ expectations. In fact, the #LetsGoHatchin campaign, that is taking over the television sets, social media and print alike, is fast catching the imagination of its typical buyer and is targeted brilliantly, we say.

Glanza’s design – the two-slat surround chrome grille and dual-tone diamond-cut alloy wheels – is love at first sight. But looks are not the only aspect that’ll bowl you over.

For starters, this car has all the space you need for your friends while on the move. A spacious cabin means enough room and leg space for five adults. The 339-litre boot ensures there’s space to spare even after you have packed it with the luggage you need for a weekend drive. And ever so thoughtfully, the Smart Playcast audio system allows you to stream songs via Apple CarPlay AND Android Auto.

What about power, you ask? Whether you want to show off your overtaking skills or climb a steep incline to get to your off-the-beaten-track destination, the K-series will never let you down.

The haloed trio — superior driving experience, exceptional power, and low-end torque — come together seamlessly in this car. That too, without compromising on fuel economy!

If all this seems too much of a good thing, you’d be very surprised with how much more Toyota has packed into this machine. Take the climate control, for instance. It takes cues from the external environment to adjust the cabin temperature automatically! And the LED projector headlamps with striking daytime running lights make a statement no matter where you go. If you arrive home after dark, the follow-me-home function will guide you safely towards the door. See, the Glanza has your back no matter what!

Not one to overlook safety, not only are the dual front Airbags standard, Toyota also offers the Glanza with ABS (anti-lock braking system), EBD (electronic brake-force distribution), BA (brake assist), reverse parking sensors, and a high-speed warning buzzer as standard.

Topping up the package is Toyota’s unbeatable after-sales support. With a 3-year/1,00,00km warranty as standard, you can forget about unwanted maintenance costs. The icing on the cake is Toyota’s comprehensive 24×7 roadside assistance, which allows customers to avail this service for up to 8 years — with the first three years being on the house. The deal couldn’t have been sweeter!

The Glanza also comes with a class-leading ownership experience without demanding a premium over its competitors. Called the “Toyota Edge” package, it promises what customers want most: power of choice, savings and peace of mind.

This bundle of triple joy includes:

• Accessories : Funding of up to Rs 25,000 for genuine Toyota accessories
• Toyota Protect : Customers can opt for customized insurance plans
• Toyota Smiles : This special car maintenance package can be availed without worrying about price inflation. Further, discounts sweeten the deal even more as far as regular running costs are concerned.
• Extended warranty : Toyota Edge also offers segment best warranty of up to 5 years that offers an unbeatable peace of mind factor.
• Toyota financial services : All these facilities can be grabbed without burning a hole in your pocket. Toyota will offer a loan of up to 5 years with flexible EMIs thrown in!

In a nutshell, Toyota Edge is a one-stop solution that gives Glanza owners a best in class ownership experience and finance solutions.

Sounds too good to be true? When it’s Toyota, what you hear is what you get! We say, head over to the nearest Toyota dealership for a first-hand experience right away.

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