Toyota is all set to badge engineer the Maruti Suzuki Vitara Brezza sub-4 meter compact SUV next year. The SUV with the Toyota badge is expected to be priced close to the Vitara Brezza. Apart from the refreshed exterior styling, the Vitara Brezza wearing the Toyota badge is also expected to have the same mechanical attributes and features as the one branded as a Maruti Suzuki. Meanwhile, here are a few new renders that show what the badge engineered Vitara Brezza will look like in multiple, interesting colours.
As the renders reveal, the Toyota badged Vitara Brezza will have a major stylistic makeover, which will give it a distinct look. Badge engineered vehicles have traditionally done poorly in India. It remains to be seen if the Toyota badge and restyling job are enough for the badge engineered Vitara Brezza to buck the trend. Considering the fact that Maruti Suzuki will soon introduce a new, 1.5 litre turbocharged diesel engine developed in-house by Suzuki on various cars, it remains to be seen if the new engine is introduced on the Vitara Brezza as well.
If the new engine is introduced on the Maruti badged Vitara Brezza next year, it’s likely that the Toyota badged SUV will also get the same engine. Otherwise, the existing engine – the 1.3 litre Fiat Multijet diesel with 89 Bhp-200 Nm – is expected to power the Toyota badged Vitara Brezza as well.
The gearbox will be a five speed manual unit while a front wheel drive layout will be standard. The Toyota badged SUV is expected to deliver high fuel efficiency, have low maintenance costs and overall, be a reliable and dependable offering, just like the Maruti Brezza.
Currently, the Brezza is India’s best selling compact SUV in the sub-4 meter segment despite being a diesel-only model. The Brezza’s chief rivals – the Tata Nexon and the Ford EcoSport – offer both petrol and diesel engines. Yet, it’s the Brezza that outsells both SUVs by a large margin.
If Toyota manages to do even 25 % (or 2,500 units) of the Maruti Brezza’s numbers with the badge engineered model, it would have gained a solid foothold in the sub-4 meter SUV segment, where the likes of the EcoSport and Nexon do about 4,000 monthly units each, on an average.