Toyota is following an interesting strategy for the Yaris C-Segment sedan’s market introduction. While most automakers commence pre-bookings a few weeks ahead of launch and announce the prices of the new car only at launch, Toyota already announced the prices of the Yaris a couple of weeks ago. Bookings for the car are now on at all Toyota dealerships in India. The official launch of the Yaris will happen on the 18th of May. This date is significant because the official deliveries of the car will start immediately after the official launch. Meanwhile, here is the first TVC of the India-spec Toyota Yaris.
Also known as the Vios in many South East Asian markets, the Yaris is Toyota’s first C-Segment sedan for the Indian market. It takes on the likes of the Maruti Suzuki Ciaz, Honda City and Hyundai Verna. As for pricing, the Yaris has been positioned right against the Honda City, with prices starting from Rs. 8.75 lakhs, and going all the way up to Rs. 14.07 lakhs. The Yaris is a petrol-only car, and is powered by a 1.5 litre 4 cylinder engine with 108 PS of peak power and 140 Nm of peak torque on tap. Two gearbox options – a 6 speed manual and a CVT automatic with 7 stepped shifts are on offer with the petrol engine.
The Yaris is India’s first affordable sedan to get 7 airbags as standard right from the base variant. Even ABS and EBD are standard on the base variant. The car gets a range of interesting features on the top-end model including ESP, traction control, tyre pressure monitoring system, front proximity sensors, a reverse parking camera with sensors, a cooled glove box, a gesture control infotainment system, disc brakes on all four wheels, factory tinted glass, ambient lighting, a power adjustable driver’s seat and leather seats. The car is available in 8 variants – J, G, V, VX and J CVT, G CVT, V CVT and VX CVT.
Update – The Yaris has been launched. Here is our review of the car