Toyota, in a bid to challenge the dominance of Maruti will soon bring in their budget brand called Daihatsu. The brand outsells Suzuki cars in many international market and arrival of the brand in India can prove to be a big challenge for Maruti Suzuki. Let’s see what are the four cars that Toyota is planning to bring in India to challenge the segment leader.
The design of the Calya looks heavily inspired from the Innova. The car was launched in the Indonesian market last month and will take on the Maruti’s upcoming WagonR R3. The seven-seater car will be the cheapest Toyota MPV in the market. Toyota is massively known for the Innova MPV in the Indian market, a cheaper MPV from the same brand will attract a lot of sales.
The Cayla measures just above 4-metres at 4,020mm of size but the Indian version may get a slight tweak to make it below 4-metres. The sub 4-metre car will get a lot of tax benefits and will be priced very competitively in the segment. The price of the Calya will massively undercut that of the Ertiga in India.
In the Indonesian market, the car is powered by a 1.0-litre and 1.2-litre petrol engines in the Indonesian market. The 1.0-litre 3-cylinder engine produces a maximum power of 64 BHP. The 1.2-litre engine is a 4-cylinder engine that produces a maximum of 87 BHP.
Toyota is yet to enter the compact SUV segment in India. The segment is cashing in with India’s latest found love for compact SUVs. Maruti recently entered the segment with the Brezza and the car has already become the largest selling car in the segment.
The Rush has been a good selling car in the Indonesian market. The car is just above 4-metres in the Indonesian market but again, for the Indian launch, the car will be tweaked to gain from the tax benefits.
The Rush is powered by 1.5-litre petrol and 1.4 -litre diesel engines that also powers the Etios in India. The car also gets optional 4WD in the international markets but Indian market would not get the 4WD option at the time of the launch given its limited popularity in the market.
The Sirion is a subcompact hatchback car that is available in the international markets since 2004. The car will take on the likes of Maruti WagonR that sells in hordes in India. The tall boy design of the WagonR that is much liked by the Indian customers will be challenged by the similar design language of the Sirion.
The Sirion also looks modern with curvy headlamps and very stylish design elements for the front and rear bumpers. The car also comes with LED lamps for the tail light. The Sirion offers a lot of practicality with spacious interiors and should be a good challenge against the WagonR that is yet to see a healthy challenge from the segment.
The Agya is a popular city car in the south-eastern Asian countries like Indonesia, Philippines and Malaysia. The car will take on the likes of the Hyundai Grand i10 and Maruti Suzuki Swift in the Indian market.
The Agya carries the global design of Toyota family with the front-end design inspired by the trapezoidal grille shape of Innova. The Agya is powered by 1.0-litre petrol engine in the international markets with 5-speed manual and 4-speed automatic.
Toyota earlier tried to enter the budget segment of the Indian market with the Etios and the Etios Liva. The cars did not become very popular among the private car buyers because of low-quality interiors. However, Toyota would not want to repeat the same mistake with the new models and will bring in well-equipped cars for the market.
The cars will carry will be heavily localized and will be built at Toyota’s facility in India that will make sure that the cost of the new launches remains very competitive. The launch of the new models from Toyota should happen somewhere in 2018.
The Vios will be launched in India in the C-Segment. The premium sedan will be pitted against the likes of Maruti Ciaz and Honda City. The Vios will be powered by the 1.3-litre petrol with 85 BHP and 122 Nm of torque. There is no diesel engine as of now.