India, one of the largest and most populated countries in the world offers a horrible experience of the public roads. Due to the high volume of traffic and non-adherence of the rules by the commuters, a chaotic situation develops on the roads, especially during the rush hour. In the past, traffic police and the administration have worked towards bringing the situation under control by imposing various rules and laws. However, the situation never did become better.
The city traffic police of Pune, Maharashtra is now trying out a new way. The cops have tied up with the online delivery platforms like Swiggy and Zomato to reward the Punekars with discount coupons. While the lawbreakers get fines and challans, the law followers will now get rewards from the cops.
The traffic police force will identify such rule-conscious commuters and motorists and will reward them with up to 50% discount coupons on the spot. The coupons can be used on the online food delivery platform like Zomato and Swiggy.
The new partnership comes under the Aabhar Yojana, which became operational on June 14 this year. This scheme was launched to reward motorists who keep the documents in a proper way. The cops reward the motorists when they stop them at random places and ask for the records. If the motorists successfully show all the records, the cops hand over a 10-digit coupon code. The code is sent directly on the mobile number of the customer, which offers discounts in various forms.
The scheme has become quite popular in the region and in recent times, a lot of people have been rewarded through it. There are at least 10,000 coupons and discount vouchers that have been already distributed as per the Pune Mirror. As per the cops, the motorists who won the coupon used it soon at the food stalls and food orders. This is when the cops decided to continue the scheme. The cops are also tracking the usage of the coupons and depending on the inputs from the partners, they will do the changes in the coming times. The cops also revealed that the coupons were mostly used at Chitale Bandhu, Tiranga Biriyani and Venus Traders.
The police department has said that the scheme is completely funded by the partners and all the discount costs given to the customers are borne by the partners themselves. The initiative is to motivate the road users to abide by the law and reduce the interference by the enforcement by offering such incentives. Cops from other states like Delhi and given free helmets to the motorists without helmets in the past. However, this is the first of its kind scheme in India, which is expected to become more popular in the future.